Undoubtedly, text messages and automation capabilities have made it feasible for businesses to connect with audiences faster and reduce the manual intervention of employees while sending each SMS. Similarly, SMS allied to MMS has opened floodgates of opportunities for businesses to market and interact with audiences more innovatively. Thus, organizations can effortlessly count on multi-media messaging to evolve their marketing strategies and make their interactions more meaningful with the help of visuals. So before hitting the ‘Send’ button, it’s vital to understand various types of MMS and choose the most appropriate one for better results.
Different types of MMS
Images-A Type of MMS for Visuals
A picture is worth a thousand words. Also, the human brain process visuals information 60,000 times faster than text. This shows how important images are. Thus, by pairing up text with images, users can market more effectively and easily drive visual engagement with MMS. For example, users can add information about a new product in a message and a product picture to intrigue users and make a message more appealing. Through Salesforce MMS, users can send images in JPEG, JPG, GIF, and PNG format.
Audios- A Type of MMS for adding Sound
Audio files come with distinct advantages. It could save a lot of effort for employees as it saves users from repeated typing work. Users can use pre-recorded audio files, which saves a lot of time as well.
Users can send audio files in various formats like MP3, MP4, MID, MIDI, WAV. But the most important advantage of using MP3 format over other formats is its small size.
For example, users can send audio to provide information about a new product rather than text.
Videos- A Type of MMS for adding Visuals and Sound
Videos are one of the types of MMS and another component of rich-media messaging. Users can pair texts with videos to make messages more appealing and capture the immediate attention of users. With MMS in Salesforce, Users can send videos in formats like MPEG, MPG, MP4, and 3GP.
For example, users can pair text with video to send video on usage of the new product, short help manual, visually demonstrate important concepts, train employees, and many more.
Applications- A Type of MMS for sending Documents
Using MMS, users can also share important PDF documents and v-card. This allows users to send their contact information through electronic business cards. Also, users can share important files and documents in PDF format without switching to any other channel.
MMS character limit and Maximum Media Size
Like SMS, MMS is not just limited to 160 characters. Instead, the character length for MMS extends to 1600 characters. Thus, users can send well-structured text messages paired with rich media without worrying about the character limit. There are numerous reasons to make MMS a part of your marketing strategies and the best one is, when users send an image, it appears as an image in a message. But when an image is sent through SMS, it appears in the form of a URL.
Users can send a media message upto a maximum size of 4.5 MB.
Pair Appropriate Media File with Texts and Maximize Responses
Every type of MMS comes with its unique advantages. Thus, it is crucial to understand each type of multimedia file to make the best out of every multimedia message. Extensive knowledge of media and formats help business to pair correct media with text and make messages more valuable. This would help to interact more effectively, improve customer experience and maximize conversions.
To know more about making the best out of MMS for your vertical, get in touch with our experts at email@example.com or contact us here.