Hey there! Are you looking for ways to skyrocket your sales revenue this year? Well, have you reconsidered your existing strategies for SMS Messaging in Salesforce? If not, you probably need to, as you’re missing out on a huge opportunity to connect with your customers and boost your bottom line.
In fact, SMS Messaging in Salesforce has shown a whopping 397% increase in sales revenue in 2023!
That’s right, you read that correctly. Salesforce messaging can significantly impact business growth and success when used rightly, along with the right strategies.
Now you might be thinking- “how to use Salesforce text messages to increase revenue significantly”?
Here are 10 Salesforce messaging strategies that change your messaging game, making it easier for you to boost sales and revenue and grow your business dramatically.
These strategies will surely make a huge impact on your messaging outcomes and sales!
Game-Changing Strategies for SMS Messaging in Salesforce
#1) Segment your Audience
One of the keys to successful texting is sending the right message to the right people.
By segmenting your audience based on their interests and behaviors, you can send targeted messages that are more likely to resonate and lead to a sale. With the help of the conversation manager, you can quickly segment responses by applying keyword filters and send subsequent texts in minutes.
For example, if you’re selling healthcare products, you might want to send messages about a specific health condition to customers interested in that category.
#2) Timing is Everything
Timing is crucial when it comes to texting. You might want to send messages when your customers are most likely to be available and in a buying mood. Even if you’re bulk messaging in Salesforce by scheduling, you should pay heed to message timings.
For example, if you’re selling coffee, you might want to send messages early in the morning when people wake up and need a caffeine fix.
#3) Personalization in SMS Messaging in Salesforce is Crucial
You can’t afford to miss personalization when it comes to improving text messages and their impact. It is essential to address customers’ needs and preferences in your messages to make them relevant and captivating. This approach can help build a connection, which further helps you close more sales.
For example, if a customer has recently purchased a product from you, you can cross-sell, upsell, or send a “Thank you text” or a text with a reward to encourage more sales in the future.
#4) Follow-ups shouldn’t be Missed
Follow-up messages are an essential part of the texting process. They can help keep potential customers engaged and interested in your products or services. You can count on automated SMS messaging in Salesforce for follow-ups without a miss.
For example, if a customer has added an item to their cart but hasn’t completed the purchase, you might want to send them a follow-up message reminding them of the item and offering a discount if they complete the purchase.
#5) Emojis Can Make a Big Impact
Emojis can add a fun and personalized touch to your messages and help them stand out in a crowded inbox.
According to an Inc.com report, A 1,000 American workers survey was conducted, which revealed that 76% of survey participants use emojis in their professional interactions.
For example, if you’re running a promotion for a festival, you might want to include light-hearted and fun emojis in your SMS to add a festive touch.
#6) Short and Sweet Messages Always Work
When it comes to texting, less is often more. No one is interested in reading lengthy messages as a wall of text scares readers. Such messages are more likely to go unnoticed or unread.
So, creating short, sweet, and to-the-point text messages is better to make a huge impact. For example, if a sale is ending and you want to draw the attention of audiences, you can use Salesforce to send a text message like “Last chance! The sale ends today! Get 20% off now!” and it will work.
#7) Call-to-action should be Clear
When audiences are clueless about what to do next, intended actions are delayed, or you may witness no actions from them. That’s what makes a clear call to action essential regarding texting.
Be clear about what action you expect from your customer next, and include it in your text. With a clear CTA, you can make your customers act the way you want them to proceed further in the buying process.
A G2 report states that 33% of SMS recipients take action on CTAs in text marketing messages, and 47% make the final purchases.
For example, if you’re promoting a new product line, you should include CTA like- Buy now and get free shipping on your first order!”
#8) The Value Proportion of Texts Should be High
Without a high-value proposition, text messages are futile. Send messages that offer exclusive discounts or helpful tips related to your products or services.
For example, if you’re selling workout gear, you might want to send messages that include workout tips or healthy recipe ideas.
#9) Multi-Channel Text Marketing Campaign Secures More Response
For the promotion of products or services, SMS marketing campaigns are a powerful tool. But they can be even more fruitful when you target audiences over different channels through one campaign.
With multi-channel text marketing campaigns, you can connect over different channels conveying special promotions and deals.
And this makes your campaigns more innovative and engaging, compelling audiences to respond over the channel they are comfortable using.
#10) Success should be Measured for SMS Messaging in Salesforce
Finally, it’s essential to measure the success of your texting campaigns. Use analytics tools to track open rates, click-through rates, and conversions. This will help you optimize your strategy and improve your
Evaluating the effectiveness of their messaging strategies helps companies to make data-driven decisions.
Measuring a texting campaign’s success, companies can optimize their messaging strategies, tailoring messages to specific customer segments and adjusting their approach as needed.
Companies can gain valuable insights into customer behavior and preferences by tracking metrics such as open rates, click-through rates, and response rates.
They can witness increased engagement, maximized customer satisfaction, and, ultimately, increased revenue.
Redefine SMS Messaging in Salesforce and See the Difference in Revenue
Everything falls in the right place when you know the right way to do it, which applies to Salesforce messaging too. Remembering the best things you can do concerning text messages, you can make Salesforce messaging strategies more impactful, which helps you maximize text campaign returns, customer engagement, and conversions.
Now that you have the top 10 Salesforce messaging strategies with you, turn to our experts at firstname.lastname@example.org or click here to contact us to get the best messaging capabilities and start implementing them today to see the difference.