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Let’s Revamp Your Drip SMS Campaign Strategy with 360 SMS

In the fast-paced digital marketing environment, simple communication strategies alone cannot help marketers sustain a competitive edge. Optimized drip messages, sent out over time in regular intervals, are crucial in lead nurturing, prospect converting, and customer retention. 

However, managing these campaigns across these channels can be quite complex. It is that very point where 360 SMS comes in handy. This brilliant Salesforce-native app is changing how drip campaigns are created and run by providing a range of tools that help enhance the approach. In this blog, you will learn how to utilize 360 SMS to improve your current approach to managing drip SMS campaigns.

Strategizing for Improved Drip SMS Campaign

1. Set Up a Multi-Channel Campaign

Start by implementing a multi-channel drip campaign. If your focus is on customer engagement, don’t limit your campaigns to a single channel. 

Firms that target two or more channels in a campaign have seen a 166% increase in engagement. Target multiple channels like SMS, WhatsApp, email, etc., and you can easily implement this strategy with 360 SMS.

This ensures that the intended messages get to the target individuals on their channel of interest. Implementing across multiple channels facilitates a consistent and integrated communication plan that targets your audience in their preferred channels, enhancing the impact of your communication activities.

Unlike many competitors, the 360 SMS system allows full campaign management through a single interface, making it easy to incorporate multiple platforms. This implies that you can initially send an SMS, then follow with an email, and lastly, remind them using a WhatsApp message, all using the 360 SMS. The integrated approach is beneficial because it guarantees all your communication is effective and coherent across all platforms.

2. Customize Scheduling and Timing for a Drip SMS Campaign

Effective drip campaigns require precise timing.  To ensure well-timed messages, you can plan to trigger a text message drip campaign right away or schedule its messages at a specified date and time with 360 SMS. Thus, creating a high-quality communication schedule is important for keeping clients interested and informed. Since messages can be programmed to be sent at key times, the audience receives such information when it is most relevant.

With 360 SMS, you can schedule messages with precision through offsets by days, hours, or minutes. For example, you can set up a campaign to send a welcome message immediately after sign-up, followed by a series of reminders at intervals that are most effective based on user behavior. This flexibility ensures that your messages are delivered immediately for maximum impact.

3. Implement Dynamic Response Management

What It Is: Dynamic response management involves adapting your campaign based on how recipients interact with your messages. 360 SMS allows you to configure actions based on recipient responses.

Why It Matters: Adapting your campaign based on user interactions helps keep the communication relevant and engaging. It ensures that your campaign remains aligned with recipient interests and behaviors, increasing the chances of conversion.

How 360 SMS Helps: 360 SMS enables you to set up triggers that adjust your text message drip campaign based on recipient actions. For instance, if a recipient engages with a message, you can automatically switch to a new sequence tailored to their interests or stop the current sequence. This dynamic approach keeps your campaigns responsive and personalized.

4. Integrate Surveys and Interactive Elements

Adding interactive elements such as surveys can enrich your Salesforce drip campaign. 360 SMS supports integrating surveys and iText features to create engaging and interactive communication.

Interactive elements like surveys provide valuable feedback and drive engagement. Involving recipients in the survey or polls will provide the necessary information and make the communication exciting.

360 SMS allows you to integrate surveys with your drip campaigns. This allows you to gather responses, poll your audience, or even set up an interactive element within the scope of your messaging sequence. Interacting with your audience enhances the interaction rate and allows you to gather information to fine-tune your approach.

5. Streamline Campaign Management with an Intuitive UI

Managing a text message drip campaign requires a user-friendly interface. 360 SMS’s intuitive UI simplifies campaign management by providing clear visibility into different stages and audience interactions.

A streamlined UI helps you stay organized and efficient, allowing you to monitor and manage your campaigns easily. You do not have to spend hours trying to understand the complexity of tools; instead, you can work on fine-tuning your strategy.

Although 360 SMS’s features are vast, the user interface allows you to track the progress of your campaign. It comprises features for tracking each recipient’s stage and interactions and even managing different aspects of the campaign from one place.

6. Personalize Communication for Better Engagement

Personalization is always important when it comes to drip campaigns and making them work for you. For the purpose of creating personalized messages 360 SMS enable the use of ‘Merge Fields’.

Customization has the added advantage of making the communication relevant to the audience and hence getting better results from the conversion process. Taking care to address the recipients by their name and making the content of your communication as specific as possible will make your message more appealing.

360 SMS also has a feature of sending messages with the ‘Merge Fields’ where you can create your own templates for sending messages. These templates can be grouped into folders for easy and quick access. This level of personalization makes your drip campaigns more effective since the recipient will feel like the message is written for them.

7. Leverage URL Integration for Enhanced Engagement

Another powerful approach is to incorporate URLs into the messages of a Salesforce drip campaign. If you include URLs, the recipients can be guided to find out more about something, visit certain web pages, or view special offers that interest them.

Such tendencies make mass messaging more useful and persuasive; the audience is stimulated to study your offers or gain access to exclusive bonuses. This also enables you to monitor the performance of these links and the content you share on social media platforms that your audience is interested in.

Through link tracking and shortening services, 360 SMS users can easily track the URL’s performance while making it short and shareable. This way, you can consistently make necessary improvements to your drip campaigns based on real-life performance data and boost engagement rates, achieving mostly positive outcomes in every drip campaign you engage in.

Conclusion

Updating your drip campaign management approach with 360 SMS presents a perfect solution for strengthening your Salesforce drip campaigns and text message drip campaigns. Hyper-personalized, multi-channel, and oriented towards lead scoring, automation, and decision-making, the platform effectively enables the creation of engaging and effective drip campaigns.

From integrating interactive elements to optimizing message efficiency and utilizing real-time notifications, 360 SMS provides the tools you need to elevate your drip campaigns. Embrace these strategies to transform your approach to drip campaign management and achieve remarkable success. With 360 SMS, your campaigns will be more impactful, timely, and effective. This helps you stay ahead in the competitive digital landscape. Ready to elevate drip campaign strategies? Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.