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Does Salesforce Support SMS Messaging? Let’s Explore

In the current world business environment where fast and personalized communication to customers is crucial, Salesforce text messaging is very vital. It provides an easy straightforward method to reach customers, provide updates, and nurture leads. However, for Salesforce users, the question often arises: Does Salesforce support SMS messaging?

Now, that is when things get trickier than you would imagine. While there are the most fundamental and integrated SMS features in Salesforce, many are often on the lookout for better and easy-to-use solutions. Let’s take a closer look at what Salesforce SMS messaging is and how solutions such as 360 SMS build on these features.

Scope of Salesforce Text Messaging

Salesforce has no native feature for sending text in Salesforce, and for companies and organizations that would like to send SMS directly from Salesforce, there are no native ways of doing it. It requires integration with third-party applications or software. Mobile Studio forms part of Salesforce Marketing Cloud (MC) that allows organizations to send SMS messages, but it is an expensive affair.

However, 360 SMS provides an easy-to-use integration for organizations leveraging both Salesforce and Marketing Cloud. It fills this void by integrating well with Salesforce and making texting easy to do.

360 SMS Add-on for Salesforce Marketing Cloud Text Messaging

For Salesforce Marketing Cloud users, these core communication functions may have been already met by the SMS integration offered by Salesforce Marketing Cloud. However, where organizations want more flexibility and higher levels of engagement from their marketing efforts, they look for more sophisticated features. This is where the 360 SMS Marketing Cloud Add-On becomes invaluable, empowering users with enhanced tools to streamline and amplify their Salesforce Marketing Cloud text messaging campaigns.

670X Cheaper Messaging

For Marketing Cloud users, the monetary expenses are always a big concern, much more so when it comes to large-scale message-sending sessions. The 360 SMS Marketing Cloud Add-On gives a highly economical blend as it decreases messaging costs by up to 670 times cheaper than the normal Mobile Studio messaging price.

The tremendous cost cut down in messaging points to the fact that businesses in various degrees engage in massive SMS advertising campaigns without worrying about increasing costs. This way, the company can reach out to the customers to fulfill various purposes such as sending promotional offers, reminders, and updates and all of this doesn’t have to burn a hole in the pocket. The cost advantages are not for the benefits of keyed-up big marketing campaigns only, but it also helps small and medium enterprises to fully engage Salesforce marketing cloud text messaging for communication with consumers.

Faster Message Composition

Compared to the standard method of composing messages in the Salesforce Marketing Cloud, the 360 SMS add-on takes much less time to complete. What is more, the 360 SMS feature makes it possible to merge templates with any field value in Salesforce so that every message is highly personalized. It also has robust drag-and-drop features that enable marketers to build stunning, fine-tune, and enhance messages without being programmers. 

Moreover, it is also versatile to use templates in the application; users can easily import and edit the content suitable for various campaigns or segments of customers. That manner ensures that businesses are quickly and effectively able to disseminate highly targeted messages without wasting time or sacrificing homogeneity in marketing messages.

Powerful Drag-and-Drop Features in the Marketing Cloud

360 SMS add-on improves the capability of Salesforce Marketing Cloud by adding drag-and-drop features for messages, automation, and campaigns. 

With integration so smooth and point-and-click functionality so intuitive, you’ll never need to rely on cumbersome Tasks in the Journey Builder again. Users can easily integrate dynamic fields and design communication flows with minimal effort. This level of customization ensures that every campaign is aligned with specific business goals while being simple to execute, making it ideal for scaling marketing efforts quickly and efficiently

While the 360 SMS Marketing Cloud Add-On helps to solve many problems and streamline Marketing Cloud operations, businesses using Salesforce also solve their messaging problems and need tools to respond quickly to inquiries and interactions. Let’s explore how 360 SMS can help in the same manner and ensure faster responses to enhance engagement.

Faster Responses: Driving Engagement with 360 SMS

Prioritization with Color-Coded Unread Messages

Customers get answers as soon as possible depending on the time they posted the questions. Thanks to color-coded unread messages, 360 SMS enables users to organize the replies in the best way possible. The color of messages changes depending on the user-defined time gaps

For instance, older unread messages can be indicated in red or yellow so that the agents know how long ago messages were received. This means that no text in Salesforce goes unattended and response time is enhanced.

AI-Powered Auto-Suggested Responses for Instant Replies

Dealing with multiple conversations can be a complicated task, but when it comes to auto-suggested replies with AI, conversations are simplified. With the identified context, the system gives smart reply suggestions that will enable agents to reply on the fly instead of creating new messages.

This feature is very helpful to speed up and simplify one-on-one conversations and maximize conversation impact. 

Keyword Filters for Swift Message Handling

It also consists of a keyword filter where businesses can filter the message received depending on a word or a phase. This feature assists individuals in sorting and managing campaigns more efficiently by sending subsequent text faster.

For instance, the messages containing the word “support” can be automatically directed to the support department because such issues can be time-consuming to address.

No-Code Chatbots for Instant Customer Interaction

When it comes to improving response time, 360 SMS offers one more power-packed solution- no-code chatbots. These chatbots can also help with various regular tasks like making appointments or answering frequently asked questions to offer instant help to customers.

Thus, by freeing the support team, automation makes communication more efficient, which improves customer experiences.

To wrap things up, let’s address a few common questions about Salesforce SMS messaging.

Additional Questions About Salesforce Messaging

How to Enable SMS in Salesforce?

To enable SMS text in Salesforce, you’ll need to configure messaging in Salesforce setup and integrate an SMS app like 360 SMS for advanced functionality.

Does Salesforce Have Instant Messaging?

Yes, Salesforce offers instant messaging through the integration of third-party apps, which becomes useful for delivering quality support in real time.

Conclusion

Salesforce does not support SMS messaging well but the internal capabilities may not suffice for the many types of businesses currently active. The subsequent applications support this purpose such as 360 SMS which contains additional features required to assist with cloud text messaging in Salesforce for marketing and to reply faster with the help of tools of chatbots, filter by keywords, and AI replies.

By integrating 360 SMS into business, it will be noticeable that there will be higher efficiency, better customer relations, and higher engagement. Therefore, 360 SMS is greatly important to any business looking forward to improving their Salesforce interactions. Drop us a line at connect@360smsapp.com or click here to contact us and elevate your Salesforce messaging today.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.