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Tired of Disappointing Results from Salesforce Drip Campaigns? Upgrade to 360 SMS

When it comes to text automation in a meaningful way, we cannot underestimate the power of the Salesforce drip campaign. And the Salesforce users who are not using this capability already, are surely missing out on various advantages for their business.

Traditionally, there is a lot of coding work required in the concern of text automation. But with the help of the right text message drip campaign capability, the scenario is entirely different. You can always ditch coding work and deploy drip SMS campaigns conveniently.

However, businesses often fail to drive the results they envision for their business despite using drip campaigns. 

The biggest reason for the same could be the lack of advancement and flexibility in the drip campaign capability.

What would definitely suffice here to help you get rid of disappointing results is the 360 SMS  drip campaign feature.

In this blog, we will discuss what makes 360 SMS drip campaign capability stand out. We will showcase the advancements you would experience and the flexibility you get by embracing 360 SMS.

Unveiling the Potential of 360 SMS Salesforce Drip Campaigns

Run One Salesforce Drip Campaign, Target Multiple Channels

360 SMS offers users the unique advantage of diversifying their communication channels within a single drip campaign, with a particular emphasis on incorporating text messages. Unlike traditional drip campaigns that may be limited to a single channel, such as email, 360 SMS enables users to seamlessly integrate text messaging alongside other channels, such as social media or direct messaging platforms.

By harnessing the power of text messages alongside these additional channels, users can extend the reach of their text message drip campaign and engage with their audience more effectively. Text messages provide a simple and instant way of communication, allowing one to catch attention in real-time and influence an action. By choosing the most suitable channel through which users can reach their audience, such a multi-channel approach allows one to ensure that drip campaigns are effective, leading to desired results like conversions or customer engagement.

Add Emails While Targeting Multiple Channels in the Campaign

360 SMS enables you to add emails as part of an automated series of messages with other channels within one Salesforce drip campaign. This means that you can schedule emails to send them automatically at the right time of your drip campaign in between automatic messages sent via other channels. The emails scheduled as part of the series of automatic messages create a perfect combination as they are synchronized and consistent with your marketing strategy. With this feature, your campaigns become more engaging as you target your recipients with well-crafted content that could be related to the messages sent via SMS or other channels of choice.

Furthermore, emails and text messages come with their own benefits. Thus, by sending and combining emails and SMS simultaneously, users can enhance and complement each channel and maximize the value of both. This end-to-end process provides users with the ability to ensure regular communication and lead nurturing across multiple channels, which significantly extends the potential of their drip campaigns and helps them achieve set targets.

Conduct a Survey or Start another Salesforce Drip Campaign While Running a Campaign

360 SMS allows the user to conduct other activities like surveys or even initiate another drip campaign at the same time when a drip campaign is ongoing. In other words, this approach allows other forms of engagement in the form of a survey to integrate into an ongoing drip campaign. To make your campaigns lively and responsive, surveys can be used to gather useful ideas on people’s preferences and insights into what the audience is all about and ensure that you create drip campaign messages that are highly meaningful. Surveys can be used to get better feedback, which in turn will help you come up with improved campaigns later.

The user can also start another drip campaign during the ongoing one. This means that one can choose to run a different drip campaign targeting the same audience simultaneously. This helps to improve the overall impact of marketing pursuits and revenue. Thanks to the power of texts. Even 96% of marketers have admitted that SMS has helped them improve revenue.

Get Insights into Campaign Progress and the Stage at Which a Customer is

360 SMS provides users with valuable insights into the progress of their drip campaigns and the specific stage at which each customer is within the campaign journey. 

Users can track campaign audiences, the stages of the SMS Drip Campaign where all users are, and the stage where a campaign stopped, enabling them to evaluate the effectiveness of their campaigns and make data-driven decisions to optimize performance.

By understanding where each customer is within the journey, users can tailor their communication strategies accordingly, ensuring that messages are relevant and timely.

Define Actions You Want to Perform in the Event of Incoming Drip Responses

Through this feature, users can determine distinct actions they would want to be taken from their end depending on events that occur while the drip campaign is underway. Actions such as “stop the drip” and “go to the next message and abort the current drip” can be easily configured based on how the recipient responds during the campaign. If a drip SMS campaign recipient, for example, replies to one of the messages positively, the user might want to stop sending messages from the specific drip to prevent an overdose of communication. In case of no or negative reply, users can discontinue the current sequence and shift the recipient to the next drip that matches their interest.

By defining these actions, users can automate their workflow and ensure that their drip campaigns are responsive and tailored to the behavior and preferences of their recipients. This level of customization and automation allows for more effective engagement and ultimately leads to better results in terms of customer response and conversion.

Schedule Each Drip SMS Smartly for More Responses and Engagement 

Users can schedule their drip intelligently by setting the offset in terms of days, hours, or minutes. The offset field allows a user to set the exact start when a specific action happens. For instance, if the user schedules the drip SMS campaign with the offset of how certain days, the user can actualize what time the campaign should be sent. Furthermore, the user sets the campaign to start before or after an action takes place. The action could be a customer doing a given thing, such as service registration or purchase. With the option for offset, users can set their drip for sending at the most optimum time. This level of control allows for strategic planning and execution of drip campaigns, leading to improved outcomes and better results in terms of customer engagement and conversion.

Wrapping Up

The landscape of text message drip campaigns has never been the same since 360 SMS came to be. For instance, it offers multi-channel integration and advanced features like intelligent scheduling, thereby allowing businesses run more interactive campaigns that audiences can easily understand. Businesses using 360 SMS can increase customer engagement, build long-term relationships, and enhance their marketing success rates. 360 SMS is now the benchmark for quality in modern-day customer communication systems, enabling enterprises to flourish amidst the constantly changing digital climate. Want to unlock the true potential of an SMS drip campaign for your business? Connect with our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.