How 360 SMS Helped an NPO to Improve Donor Engagement

Fundraising is among the key activities of any non-profit organization, and donations are its foundation. The more donations charitable institutions receive, the better they can operate and accomplish their goals and objectives quickly.

Whether fundraising from donors or engaging people in volunteering to support their causes, all initiatives are accomplished efficiently when NPOs are able to establish identity and communicate credibly with their stakeholders.

According to a Nonprofit source, between 2022 and 2023, mobile donations through mobile soared by 205%.

This is why nonprofits who are already familiar with the importance of texting always look forward to equipping their NPO operations with the right app to send SMS from Salesforce.

That is where 360 SMS comes to the rescue.

Allow us to provide you with a real-life story of a successful nonprofit organization as evidence for our claims.

In this blog, we will describe the example of one of the most well-known nonprofit organizations and how it eliminated the flaws of the existing system.

We will also discuss how 360 SMS helped them enhance their donor engagement and streamline operations.

About the Company

A renowned NPO stands as a beacon of support for injured veterans and their families, renowned for its unwavering commitment to empowerment. Yet, even amidst its noble mission, the firm encountered hurdles in fine-tuning its communication methods, particularly in engaging with its invaluable donors.

This blog shines a light on the journey of the firm, unveiling the transformative impact of integrating a powerful tool: the 360 SMS for Salesforce. This innovative solution didn’t just refine their operations; it breathed new life into donor engagement, streamlined internal procedures, and paved the way for substantial cost savings. Through this journey, we discover how technology and hard work came together to make a difference, helping more people in a bigger way.

Why This NPO Chose 360 SMS for Salesforce:

The NPO firm faced some communication challenges before it engaged 360 SMS to send SMS from Salesforce. They were in search of a solution that would face these issues squarely and provide them with a more efficient way of reaching out to their donors and supporters. In this respect, they were looking for a technology partner who could assist them regarding the usability of modern means of communication.

Challenges & Goals:

Pre-existing Solutions:

The NPO was using time-worn conventions, such as emails and phone calls, to reach out to donors and supporters. Its somewhat complicated data management system made it difficult to stay organized throughout the process.

Shortcomings Of Existing Systems & Processes:

Inefficient Communication: The ways they were communicating were slow and not very personalized. It felt like they were always playing catch-up instead of being right there when donors needed them.

Data Fragmentation: Imagine having puzzle pieces scattered all over the place – that’s how the NPO’s data looked. They couldn’t see the big picture because everything was spread out across different platforms.

Resource Allocation: Like everyone else, the NPO had to work with what they had. They needed to make sure every penny counted while still reaching out to as many people as possible.

Desirables:

The firm had some big dreams: They wanted to make donors feel more connected, improve their communication, tidy up their data mess, cut down on costs, and have a clear view of every interaction with their donors.

Solutions Implemented:

To tackle these challenges head-on, the NPO embraced the 360 SMS to send SMS from Salesforce.

Features of 360 SMS for Salesforce in Use

Text Messaging Campaigns:

To harness the capabilities of 360 SMS, the registered nonprofit organization began to send out targeted and personalized bulk text messages to its donors and supporters. This approach helped promote timely and relevant communication to the recipients, which captured their attention.

Two-Way Communication:

The two-way communication channels allowed the NPO to help donors and supporters reply to text messages on their own, thus encouraging immediate, meaningful communications and sandy feedback capturing. This direct line of communication helped close the gap and increase the interaction between the NPO and its stakeholders, thereby improving the feeling of ‘togetherness’.

Opt-In and Opt-Out Management:

When the 360 SMS was adopted, the NPO was able to effectively handle donors’ and supporters’ opt-in and opt-out preferences. This enabled them to adhere to various regulations and respect the wishes of different donors, bolstering trust and enhancing their communication practices.

Analytics and Reporting:

Another advantage was gained through 360 SMS’ rich analytical and reporting tools, enabling the NPO to gather data on the effectiveness of their campaigns via text messages. From these insights, the firm was able to assess the success of communication, determine its pitfalls, and make the correct strategic decisions for future campaigns.

Integration with Salesforce:

Smooth integration with Salesforce made 360 SMS serve as a critical part of NPO’s single CRM system. Such integration helped better manage and coordinate donor communication to align with organizational strategic direction and objectives.

Reported Outcomes:

The integration of 360 SMS in Salesforce yielded significant advantages for the nonprofit.

Improved Donor Engagement:

By sending real-time, personalized text messages, donor engagement levels soared, resulting in higher response rates compared to previous email campaigns. Donors felt more connected and responsive to the cause, driving increased support and participation.

Streamlined Operations:

Centralizing donor data within Salesforce led to a notable reduction in data management time. The NPO’s teams could now access and update information with greater efficiency, streamlining operational processes and enhancing productivity across the board.

Cost Savings:

With a shift towards prioritizing text messaging, the firm experienced reduced donor engagement costs in comparison to traditional methods like emails and phone calls. This strategic move towards more cost-effective communication channels contributed to significant savings for the organization.

Improved Visibility:

As all donor interactions and preferences are recorded and managed in Salesforce, the NPO has an effective 360-degree view of donor patronage. Due to increasing visibility, communication strategies have been made more effective and relevant to support requests from numerous donors.

Measurable Impact:

Using 360 SMS analytics, the nonprofit was also able to assess the effectiveness of its text messaging campaigns. It was possible to monitor the results carefully and evaluate the campaigns’ efficiency. Therefore, they experienced significant growth in the total sum of donations through this type of approach.

Quantitative Results:

Here are some quantitative results that the NPO witnessed after using SMS in Salesforce.

• 20% boost in response rates
• 30% reduction in data management time
• 15% reduced donor engagement costs
• 10% increase in overall donor contributions

Conclusion 

The integration of 360 SMS in Salesforce has significantly contributed to the NPO’s functioning. Such advances have mitigated the existing communication issues. It also brought some magnificent changes in the donor relationship, the organization’s functioning, cost optimization, and visibility. Real-time, personalized communication, efficient business processes, and overall improved data analysis capabilities make the NPO more capable than ever in achieving its goals of assisting injured veterans and their families. They have proven that effective use of technologies that create strategic partnerships can lead to profound achievements and longevity in nonprofit operations. Ready to transform your nonprofit operations? Reach out to our experts at care@360smsapp.com or click here to contact us.