In the rapidly growing business world, one of the key factors is prompt and efficient communication with potential customers. Conventional forms of communication, such as phone and email, may not effectively address customers’ needs or expectations. Customers prefer to use communication channels that are easily accessible and credible, and therefore, they can use SMS. If you incorporate 360 SMS in Salesforce marketing strategy, your sales team results will skyrocket, and you should increase sales. Here’s how.
Understanding the Shift in Customer Communication
Using the phone to reach out to customers has almost become a traditional way of advertising a business and its products or services, follow-ups, promotions, and the rest. Customer behavior and decisions have changed, and the decision-makers have expressed their desire to receive less obtrusive communication. Potential clients never pick up calls from unknown numbers and do not answer calls during busy working hours. This behavior change has negative implications on the total revenue and puts more pressure on the sales representative.
Since customers are diverse and their expectations change over time, sales teams must adapt to selling through multiple channels. By incorporating the capability to use Salesforce to send SMS messages, you can communicate with prospects in their preferred mode, reach higher response rates, and close more deals in a shorter time.
Maximizing SMS in Salesforce Marketing with 360 SMS for Sales
Automating Responses for Instant Engagement
Understanding customer service and responsiveness is an utmost important factor in sales. Instant engagement can be a complete game changer in winning more deals. With 360 SMS, you can use Salesforce to send SMS messages automatically, whether it’s a reply or an update. This means that customers will never have to wait for a reply to their questions, even past business hours. This not only increases customer understanding and satisfaction but also keeps potential buyers engaged and interested.
For instance, a prospect may email the company requesting details about a product; the reply generated by the bots can assure the prospect that their message has been received and that an agent will contact them shortly. Such a level of responsiveness is necessary to keep the prospect engaged and establish grounds for effective future follow-ups.
Keeping Customers Informed at Every Stage
It is important to inform customers promptly of the progress of the product or service that they have ordered to ensure customer loyalty. 360 SMS allows you to update customers throughout their entire buying process, from order confirmation to payment receipt to the status of the delivery.
For example, alerting customers using Salesforce to send SMS messages as soon as the order they have placed gets prepared for dispatch can go a long way in calming down customers whenever the issue of delivery time is raised. This is a good proactive communication strategy that rises the overall satisfaction level and results in repeated visits to the restaurants hence increasing the sales numbers.
Efficiently Following Up with Leads
Usually, emails remain unread and buried among other messages, and phone calls are considered intrusive. Text messages, on the other hand, can be used more immediately and non-obtrusively when contacting leads. Short message follow-ups can ensure that the message is read and acted on, thus increasing the chances of transforming prospects into customers.
In the case of a new lead, you can automate a series of follow-up messages to nurture leads effectively. This ensures that prospects do not look for other products from other companies and guides them through the funnel more quickly.
Promoting Deals and Offers
Promotional campaigns and special offers are always relevant and effective when it comes to time management. It enables you to inform your prospects and customers of the latest deals as soon as they are out. This immediacy can lead to impulse buying and is, therefore, useful for increasing sales.
Promoting time-sensitive offers or rare sales can also help customers feel as though they need to make the purchase quickly. Reminders of when the promotion is due to end help clients avoid missing out on important offers, hence boosting sales even further.
Introducing New Products and Upgrades
Don’t let your new product lines and upgrades get lost in the ocean of other business information. Such information is crucial and deserves the keen attention of audiences. This is where SMS can help to capture the required views and attention. By highlighting key features and providing links to detailed information, you can pique the interest of your prospects and prompt them to explore further. This way, increased SMS pricing of Salesforce due to multiple SMS can never bother you as you can embed shortened links to use minimal SMS segments.
This immediate and informative approach can lead to quick sales if the product aligns with the prospect’s needs. It also allows the sales team to focus on qualified leads who have shown interest by clicking on the provided links, streamlining the sales process.
Gathering Customer Feedback
It is critical that business organizations receive positive reviews and feedback from patrons to foster confidence and draw new consumers. 73% of customers wish that firms could understand their unique requirements and preferences,
It is convenient to request feedback via SMS to customers who have had previous transactions with your company. With a text like ‘Check out our review page to learn how we’ve helped our clients and how we can help you,’ you are able to get candid feedback, apprising your services and reputation. Positive customer reviews are powerful when it comes to selling products online as they are likely to sway the undecided or skeptical customers and therefore result in more conversions.
Reducing Manual Effort with Autoresponders
Another benefit is that using SMS for Salesforce eliminates the need for manual input, which workers widely report as time-consuming. Autoresponders are helpful in responding to frequently asked questions and quick replies, so agents do not spend much time addressing clients. This automation enables your team to employ their time on critical areas that demand personal attention since other repetitive tasks undergo automation, enhancing productivity. Overall, the use of bots to answer questions and provide follow-ups or reminders will help you manage your interactions more effectively at scale. Not only does this save time, but it also serves to maintain a cohesive tone with the people you are trying to reach.
Conclusion
Using 360 SMS as part of Salesforce marketing enables the sales management environment to find the required power tool for sales teams and increase the number of sales. With automated replies, customer updates, effective follow-up methods, promotions, introducing new products, capturing feedback, and minimizing manual tasks, you can improve your communication plan and push prospects to buy.
SMS pricing of Salesforce should never be a concern, as the benefits of harnessing such a perfect communication tool cannot be overemphasized. The use of SMS in Salesforce marketing ensures that this approach is efficient as well as effective, which makes it an important aspect of any modern-day sales strategy. Bring out the ultimate potential of your Salesforce platform with 360 SMS, and experience a new level of business growth. Now, it is high time that people think of revolutionizing the way they communicate and employ their strategies. Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
