SMS messaging has emerged as one of the most important analytics for firms that desire to communicate with their clients directly in the current world of technology. This is fast, individualized, and useful for promotions and communications with customers. For companies using Salesforce, one of the top CRM platforms in the world, a common question arises: Is there any form of communication such as Short Message Service (SMS) on Salesforce? In this blog, I shall try to address this question in detail and give you an impartial answer using some of the most popular Salesforce integrated SMS solutions as examples, I will explain one of the leading applications of this kind, 360 SMS for Salesforce SMS.
Salesforce and SMS Messaging
To its disappointment, the Salesforce CRM does not have an in-built standalone, comprehensive SMS messaging solution. But this does not mean you can not integrate SMS within Salesforce as well. In fact, third parties can be easily connected to the Salesforce system, and sending an SMS from Salesforce is best done through such third parties. There are many SMS solutions found under the Salesforce AppExchange that allow users to add text messaging to customer data and processes.
There’s another option as well: This means that Salesforce can be customized to create built-from-scratch solutions that use APIs. If you have developers on your team with all the necessary skills, you can design your own system for sending an SMS from Salesforce. However, this approach can be quite lengthy and can be very expensive for firms that do not have an internal IT staff carrying out the process. This is why most organizations opt for third-party apps—fast, handy, and designed to be launched within Salesforce.
However, Salesforce itself does not possess a native architecture to send SMS through Salesforce, but it would be quite simple to add the corresponding functions using the AppExchange app of your choice.
Introducing 360 SMS: A Comprehensive Salesforce SMS Solution
Choosing the best app for sending sms through Salesforce then 360 SMS stands out to be the best among others. It is not just a simple form of sending messages like the regular text messages it was born from. This Salesforce-native app brings a range of features that help businesses elevate their communication strategies. This time, we’ll explore how 360 SMS can make your marketing pursuits more effective as it’s the most crucial operation for any business.
Elevating Marketing Workflows with 360 SMS
Effective marketing requires precision, engagement, personalization, and real-time insights. 360 SMS streamlines these aspects, helping businesses elevate their marketing efforts through targeted strategies and automation to send SMS through Salesforce.
Multi-Channel Targeting for Outreach:
It goes without reason that achieving customers through a single touch point is no longer sufficient in today’s complex interconnected world. Are you aware that 23X more customer satisfaction has been reported by firms that follow an omnichannel approach to customer service?
For the purpose of greatest involvement, it is important to reach your audience using call, message, and email methods. Multichannel communication guarantees that you reach a client on their choice of channel and this increases the likelihood of a successful outreach.
360 SMS’s Multi-Channel Capabilities help you send messages to your contacts across 11 communication channels such as; Short messaging service, WhatsApp, Facebook Messenger, etc. all through a single platform. This makes it possible to ensure the campaigns get to more people thus resulting in a more integrated one to the texts, social media, emails, and other related interfaces. Thus, it increases marketing power and client satisfaction.
Precise Targeting:
Who is the potential customer? This is a major question that mostly does not have a clear answer. Hence, we have the problem of marketing communication, which reflects the beginning of successful marketing. Segmenting customers and prospects according to their behavior and particular interests makes it easier to convey the intended message as the audience is usually interested in the content.
As found in 360 SMS’s Custom List Views, you can create a highly segmented list on parameters such as demography, previous orders, frequency of sales, or any other feature within Salesforce. This, in turn, means that you can deliver personalized messages in your marketing campaigns to only those audiences that have a high level of interest in your company or services.
Automated Engagement:
Someone who is interested in your product or service needs to be engaged from time to time to avoid losing interest. Call-back reminders help to ensure that prospects do not disappear out of sight, as well as keep sending out content to them at regular intervals.
In 360SMS, the Multi-channel drip campaigns allow follow-ups through multiple channels, where the most commonly telescoped into SMS and mail. This continues prospecting automatically without the need to put in the effort, sending them messages at certain time intervals to ensure they are led through the buyer funnel and always reminded of your brand.
Personalized Responses:
Personalization is crucial in building strong customer relationships. Generic messaging can disengage your audience, whereas personalized communication creates a sense of trust and relevance. However, responding to every message manually can be time-consuming.
AI-powered one-on-one messaging in 360 SMS offers auto-suggested responses based on the context of conversations, allowing you to maintain that personal touch without the manual effort. This feature can assist you in providing well-timed responses that appear to come from a real person, resulting in increased customer satisfaction.
Data-Driven Insights:
It really helps marketers get the necessary real-time information that can help them know what is likely to work and what is not likely to be effective. When you can gauge campaign performance, you can easily adjust strategies for maximum effectiveness thus increasing the ROI.
With Link Tracking and Shortening in 360 SMS, you can track the performance of the links you send in messages. This gives you immediate insights into engagement rates, helping you refine your campaigns and ensure they’re delivering the desired outcomes. These insights allow for quick adjustments to campaigns, keeping your marketing workflows responsive and effective.
The Final Key Question in Regard to Salesforce SMS
While organizations reach increased awareness of the opportunities and applications of Salesforce they can explore further the means of improving their communication. Perhaps one of the most frequent new follow-up questions after learning about the possibility of sending an SMS from Salesforce is the availability of a better approach to do so.
What is the Best SMS Solution for Salesforce?
Many applications are already available on the AppExchange. But 360 SMS is one of the best options due to its rich feature set, ease of integration, capability to support multichannel communication and many more. It is a complete solution for organizations that help grow their business faster while utilizing Salesforce CRM.
Conclusion
Salesforce has no built-in facility to send SMS, but it provides integration features with other applications. Thus, the users can send SMS through Salesforce using other applications very conveniently. Of these, 360 SMS is one of the best options as this system allows businesses to perform everything from basic bulk messaging, to the usage of automatic campaigns, and even one-on-one conversations with customers and/or auditors directly through Salesforce.
Therefore, for any venturing business person in need of a perfect SMS bulk messaging solution that is very flexible and easy to use then 360 SMS is the best solution. Thus while searching for an optimal way to set up Salesforce for SMS, 360 SMS would be the right choice. Have questions or want to start with 360 SMS? Drop us a line at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
