Just think: why do people look forward to new tools, technologies, and solutions?
Making existing technologies better, improving overall productivity, and boosting employees’ efficiency are a few reasons that compel them to do that.
Well, every business strives to achieve these goals for their business. In a competitive world, innovative solutions keep rolling out with the intent of improving your existing business workflows.
You just need to keep an eye on them to get the best for your business and get around the limitations of your existing solutions and technologies.
Undoubtedly, the Marketing Cloud is one of the effective solutions opted for by users to improve their marketing outreach efforts and effectiveness.
However, certain aspects of Marketing Cloud can hamper your efficiency and prevent you from unlocking its full potential. This is where the 360 SMS Marketing Cloud add-on can be a game changer for you.
In this blog, we will study 6 indications pointing towards the need for a 360 SMS Marketing Cloud add-on. You will also learn how this add-on can revolutionize your Salesforce Marketing Cloud text messaging.
Table of Contents
360 SMS Transforming Salesforce Marketing Cloud SMS Operations
Fed Up with High Salesforce Marketing Cloud SMS Pricing
Marketing Cloud Next runs on consumption credits — and that pricing model is unpredictable by design.
What you pay per message shifts based on volume, message type, and region. Run a high-frequency campaign, add a new channel, or scale up mid-quarter, and the cost moves in ways that weren’t in your original budget. For marketing teams already working with tight spend approvals, that variability is a genuine problem — not just an inconvenience.
The 360 SMS Add-on runs on a flat subscription. One number, every month, regardless of what you send. Your finance team knows the cost before the campaign goes out. No surprises, no mid-month credit top-ups, no recalculating ROI after the fact.
That’s a meaningful shift for any team sending at scale.
Don’t Want to Depend on ‘Tasks’ in the Marketing Cloud for Everything
Do you depend on ‘Tasks’ in the Marketing Cloud even if you don’t want to? Now we have a solution for eliminating your dependency on Tasks and, i.e. 360 SMS Marketing Cloud add-on.
Enhance your Marketing Cloud with the seamless integration of 360 SMS, introducing robust drag-and-drop capabilities. If required, you can even send SMS into your email journeys to engage on multiple channels using simple drag-and-drop capabilities.
According to Salesforce, real-time engagement is shown by around 52% of marketers over one or more channels.
You can create SMS Salesforce Marketing Cloud text messaging journeys much faster.
Need for More Actionable Data in the Marketing Cloud
We all are well acquainted with the power of data. We get more equipped to run targeted campaigns and drive better results when we have actionable insights. With this add-on, you can get a consolidated view of data from Salesforce Marketing Cloud and 360 SMS.
You can utilize 360-degree views in Salesforce, past interactions, analytics, and intelligent texting to deliver tailored experiences to each customer.
Apart from this, you can import marketing data from any data source and strategize for improved mobile campaigns. This way, you can make way for more website traffic and achieve other business goals.
According to a G2 article, mobile phones contribute to around 54.8% of web traffic worldwide.
This integration provides the sales team with consolidated, actionable data within Salesforce, enabling timely and targeted text message campaigns.
Want to Get Rid of the Slower Message Composition
If you’re slow while composing your messages in the Marketing Cloud, it extends the time frame of your Salesforce Marketing Cloud text messaging operations.
360 SMS add-on helps you accelerate your message composition with 360 SMS’s out-of-the-box message composer. Schedule and design campaigns faster, leveraging the combined power of Salesforce texting and the Marketing Cloud.
The other way this add-on helps to accelerate message composition is it allows you to import SMS templates, edit, and use them.
Additionally, you can apply filters and import custom field values from Salesforce data directly into the Marketing Cloud. You can also merge these values in the text messages for personalized messaging if required.
Want to Improve Compliance Measures for Texting
When discussing maximizing returns on investment, we cannot overlook compliance for texting. On the one hand, texting can be severely revenue-generating. On the other hand, it can lead to financial losses in the form of financial penalties. Therefore, it is crucial to adhere to texting rules and regulations to make the most out of Salesforce Marketing Cloud SMS.
With the 360 SMS add-on for Marketing Cloud, you can benefit from a fully matured compliance management mechanism, getting selective opt-in and opt-out features to mitigate the risk of financial penalties and legal issues without compromising returns or customer data.
Looking Forward to Simplified Marketing Cloud Operations
Various aspects can make Marketing Cloud operations time-consuming. This includes dependency on developers and the need for Process builders. These are a few reasons for marketing bottlenecks and more time consumption.
360 SMS Marketing Cloud add-on eliminates all these dependencies. Also, there is no need to build automation and tasks when sending any SMS in Salesforce Marketing Cloud. Even the need to create Tasks in the journey builder is eliminated.
The best part about using this add-on is launching an SMS campaign in a minute. The time consumption is reduced, and things become a lot easier in the Marketing Cloud.
While with other Marketing Cloud integrations for texting, whenever you modify a task or create a new journey, new configurations are required, which causes delay and consumes more time.
Enhancing Salesforce Marketing Cloud SMS and Operations
Marketing Cloud Next is a capable platform. But capability and day-to-day usability for your messaging team aren’t always the same thing.
If you’re seeing any of the six signs above — unpredictable credit costs, Task dependency slowing you down, limited channel options, compliance gaps, or setup complexity that needs a developer every time — the 360 SMS Add-on addresses all of them directly. Flat subscription pricing. Point-and-click automation. 15+ channels. Compliance built in. No Data Cloud required to get started.
It doesn’t replace what Marketing Cloud Next does well. It fills in where the gaps actually show up for the people sending messages every day.
Reach out at care@360smsapp.com or contact us here to see how it fits your current setup.
