Effective marketing is what every brand aims for.
And fortunately, the Salesforce marketing cloud has made it feasible for brands to gain insight into a consolidated data of customers, track their behavior in real-time and get into more intelligent communication with customers for effective marketing.
With Salesforce Marketing Cloud, marketers can easily run tailored marketing campaigns that cater to customer needs.
But if you’re running messaging through Marketing Cloud Next, two things tend to become a problem fairly quickly.
First, the cost. Marketing Cloud Next runs on consumption credits — and those credits shift based on volume, message type, and region. For teams sending at any real scale, that variability makes budgeting genuinely difficult. Second, the process. Task dependency in Journey Builder hasn’t gone away. Building automation and depending on Tasks for each send still slows teams down when speed matters most.
That’s the gap the 360 SMS Marketing Cloud Add-on fills.
What is the 360 SMS Marketing Cloud Add-On?
The marketing cloud add-on is a 360 SMS add-on that intends to simplify and accelerate communications through the Marketing cloud.
Also, it lets you cut back on messaging expenses while messaging through the Marketing cloud.
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How Does the 360 SMS Marketing Cloud Add-on Help?
Integrating this 360 SMS marketing cloud add-on, you can sync the marketing cloud journey and messaging history with Salesforce.
Thus, you can reap the benefits of actionable data from the 360 SMS app and Salesforce and redefine the marketing journey by sending email and text messages at various touchpoints.
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Reduces Messaging Expenses
Credit consumption is where Marketing Cloud Next messaging gets expensive fast.
The platform bills through consumption credits — and those credits don’t move at a flat, predictable rate. Depending on volume, message type, and the channels you’re using, costs can climb in ways that weren’t obvious when you signed the contract. For teams managing tight marketing budgets, that unpredictability is a real problem — not just a minor inconvenience.
The 360 SMS Add-on runs on a flat subscription. One monthly cost, regardless of how many messages go out or which channels you’re using. No credit math before every campaign, no billing surprises at the end of the month. What you pay is what you pay.
Eliminates Dependency on Tasks for Automation and Messaging
As a traditional way of texting from the Marketing Cloud, you build automation and depend on tasks while sending each SMS.
With this add-on, you can eliminate dependency on Tasks for automation and messaging. You can automate messages with point-and-click capabilities.
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Allows You to Get Into Convenient and Faster Messaging
You can harness the power of convenient drag-and-drop capabilities into the Marketing Cloud by integrating the 360 SMS marketing cloud add-on,
You can even push out text messages in an email journey with point-and-click.
Besides, you don’t have to follow the long-drawn and tedious process of composing messages and sending them out.
Instead, you can count on an out-of-the-box message composer in the marketing cloud to create messaging journeys faster and schedule them.
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Helps with Targeted Marketing and Effective Mobile Marketing using Existing Data
Integration of the 360 SMS marketing cloud add-on provides insights into actionable data like 360-degree views in Salesforce, analytics, and past interactions.
Thus, you can use smart texting, apply filters in the marketing cloud, and export custom field values from Salesforce data to deliver a tailored journey to each customer and improve Marketing Cloud communications.
Further, you can use our existing marketing data for personalized and effective mobile campaigns and obtain more returns by reusing what you have.
Run More Personalized, Targeted, and Effective Campaigns using the Marketing Cloud
Marketing Cloud Next is a strong platform for campaign orchestration. But for teams that need messaging to be faster, cheaper, and available across more than three channels — it’s not the whole answer.
The 360 SMS Add-on sits natively inside your existing Salesforce org, uses your CRM data directly, and covers 15+ channels that Marketing Cloud Next doesn’t touch — Instagram, WeChat, Viber, LINE, Kakao, LinkedIn, Zalo, and more. Flat subscription pricing means your costs don’t shift with every campaign. And your existing contact records, custom fields, and marketing lists work immediately, without routing through Data Cloud first.
It’s not a replacement for Marketing Cloud Next. It’s what makes it more useful for the teams actually sending messages every day.
Reach out at care@360smsapp.com or contact us here to see how it fits your setup.
