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How 360 SMS Helped a Renowned University to Maximize Enrollments
While managing educational operations, numerous challenges can impede an educational institution’s growth. However, by addressing these challenges, significant improvements can be made, paving the way for the outcomes that every educational institution or university aspires to.
In every concern, an advanced Salesforce text messaging solution has always proved to be fruitful, whether it is about Salesforce SMS marketing or communications.
This is why Salesforce users look forward to a texting solution to improve their business communications. The best part is that 360 SMS has always emerged as a preferred choice as an advanced Salesforce-native network texting solution among many competitor texting solutions.
Today in this blog, we will discuss the transformation and success story of a University that counted on 360 SMS to increase enrollments and student engagement.
About the Institution
Our esteemed client, a vibrant and dynamic institution, is not just a university but a beacon of service to the nation and the world. Its teaching aims to share knowledge. Its research strives to expand it. And its outreach efforts spread that knowledge far and wide. That’s the university’s mission, a commitment to community. Students come here from all over, which includes 49 states and even from 81 countries abroad! What draws them? The diverse offerings, over 100 degree programs. Graduate certificates, master’s degrees, doctorates, and professional science master’s too.
Equal opportunity is key here for all. Making education accessible is central to the vision. A robust, traditional college experience. But at an affordable cost. That solidifies its status as a premier New England institution. With a wide array of programs and opportunities, students can craft their success stories while benefiting from world-class faculty, internationally recognized research, state-of-the-art facilities, and a welcoming, secure environment close to some of the nation’s best year-round recreation sites.
Their Requirements Before using 360 SMS for Salesforce SMS Marketing
The admissions team at the university aimed to enhance their communication capabilities by seeking scalable tools that could facilitate comprehensive and personalized interactions with prospective students. Their objectives extended beyond merely assisting students with application procedures; they also sought solutions for conducting bulk campaigns, disseminating announcements, and re-engaging with potential applicants. By harnessing such tools, they aimed to streamline their communication processes, ensuring that every interaction with students was tailored, efficient, and impactful.
What Problems they Faced with their existing Solutions
Previously, UM’s team faced challenges with their existing communication methods. They primarily relied on telephone calls and another texting vendor to reach out to applicants. However, this approach had limitations. The existing solution lacked comprehensive point-and-click configurations for personalization and territory management out-of-the-box. As a result, the team struggled to tailor communications effectively and efficiently manage territories.
Solutions Implemented and Their Outcomes
Insights into Complete Interaction History
The solution implemented involved creating a system where all interactions made with the helpdesk, whether through calls or messages, were systematically recorded and linked to the respective phone numbers. This comprehensive interaction history enabled student counselors to review past conversations with context, facilitating quicker and more informed assistance to students seeking help.
Personalization At Scale
We can’t deny the power of personalization, and even stats say this. 31% of people wish to receive personalized texts from brands. Similarly, our solution aimed to enhance the level of personalization and scalability in the university’s messaging strategy. It entailed automating the process of assigning bulk messages to the most suitable student counselor, ensuring that each message reached the right recipient.
Through the utilization of ‘Merge Fields’ and Salesforce SMS templates, the system could dynamically personalize the content of the messages. This personalized touch not only facilitated quicker responses but also made the messages feel more individualized and relevant to the recipients. As a result, it strengthened the connection between the university and its students, fostering better engagement and communication overall.
Improved Potential Students Outreach with Salesforce SMS Marketing Campaigns
The implementation of SMS campaigns proved to be highly effective in reaching students faster compared to traditional email methods. The personalized nature of these Salesforce SMS templates for SMS messages facilitated more one-on-one conversations between student counselors and individual students. This personalized approach extended beyond simple communication to encompass various aspects such as counseling, prospecting, and onboarding processes.
By leveraging SMS for these interactions, the university was able to establish deeper connections with students, address their needs more effectively, and streamline processes such as admissions and onboarding. Overall, the use of SMS campaigns led to increased engagement, improved student satisfaction, and enhanced efficiency in student support services.
Better Student Management
The implementation of more personalized messaging from Salesforce ensured that student messages were consistently directed to the counselors with whom they initially interacted. This personalized routing of messages resulted in more efficient territory management, as counselors were able to focus on students they had previously engaged with.
By assigning messages based on previous interactions, counselors could take ownership of student queries more effectively, leading to a stronger sense of rapport and continuity in communication. Ultimately, this approach facilitated smoother and more personalized interactions between counselors and students, enhancing the overall quality of support provided by the university.
Higher Enrollments
The implementation of enhanced engagement strategies and quicker assistance through the helpdesk resulted in a notable increase in enrollment numbers for the University. By promptly addressing inquiries and providing support through alerts, prospective students received the assistance they needed more efficiently.
This improved responsiveness and support likely contributed to a higher conversion rate of interested applicants into enrolled students, ultimately leading to an uptick in enrollment figures for the university.
Impact Witnessed by the Client
The client carefully evaluated different service providers and determined that 360 SMS was the best choice. This was due to its impressive features, growth potential, and responsive support, all at a reasonable price.
Despite the challenges posed by the pandemic, implementing 360 SMS helped maintain strong enrollment numbers. The admissions team also saw increased engagement and improved relationships, thanks to the enhanced personalization and efficiency provided by the 360 SMS Salesforce messaging service.
Salesforce SMS Marketing from 360 SMS proved Rewarding
The integration of 360 SMS has proven to be instrumental in the success of a renowned university’s enrollment strategy. By leveraging the power of personalized Salesforce SMS templates and efficient communication, the university witnessed significant improvements in engagement, relationship building, and, ultimately, enrollment numbers. Despite facing challenges such as the pandemic, 360 SMS emerged as a reliable and effective solution, highlighting its value in higher education institutions. With its robust features, growth potential, and responsive support, 360 SMS continues to be a trusted partner in helping universities achieve their enrollment goals and foster student success. Want to witness a similar impact on your business vertical? Reach out to our experts at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
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