Survey Pro Tips: Which Types of Responses Should you Suggest? 

Text Survey

Calculative business decisions based on concrete data can make a world of difference in business growth. With reliable data, businesses are empowered to invest their time and resources in the right direction. But how to collect data at scale effectively is what bothers the business professionals the most while running a text Survey due to low or no response from customers. This makes data collection one of the most challenging business processes for enterprises. There are various tips and tricks for considering which business professional can effectively run Surveys and max out customer responses.

Pro Tips and Tricks to Improve a text Survey and Responses

To a great degree, the success and response rate of any Survey depends on the type of responses or answer choices you provide to choose from.

Therefore, you should be cautious about the text Survey responses or answer choices while creating Surveys.

Don’t Get Too Personal With text Survey Responses

In most cases, people are unlikely to respond to a Survey if it prompts them to submit their personal or confidential details. This is because people are not open to sharing their personal information to fill out any random Salesforce text survey. 

So, the type of responses you suggest should not intend to collect any personal details if you’re planning to run a text Survey or Questionnaire. Ask them for data between a certain range that’s neither too generic nor too specific.

Examples

For qualifying a candidate-

How soon do you give up before solving a problem?

 

For understanding a prospective student before marketing quantitive online courses-

Have you ever enrolled in any quantitative courses in the past?

 

For qualifying a candidate for a managerial profile-

How would you rate your ability for managing a team?

This way, you can conclude whether a student is good enough for a particular course or not.

Don’t Aim for Exact Details

Surveys and Questionnaires intend to collect data that can help you understand your prospects and customers, segment audiences by responses, qualify them for the next stage, make informed business decisions, create personalized campaigns, etc. 

So, if you try to capture exact details through your text survey, it may not entice customers as no one loves to take too much mental strain. People are more likely to share rough details compared to exact ones due to less brainwork.

Add ‘No Opinion’ Answers Where Necessary

Ultimately it is about the customer’s opinion and accurate data. There may be prospects and customers who don’t have an opinion on a specific question or the question doesn’t apply to them. 

So, try to add neutral answer choices too like ‘N/A’ or ‘No opinion’ to allow customers to opt-out. 

Else, in the absence of appropriate answer choices, they have to select from the given options which can make data inaccurate and affect your business decisions.

Labels for a Rating Scale is Must

Many questions you add in a text Survey prompt customers to rate on a scale of 0-10. Without labeling the scale it becomes difficult for customers to understand which rating indicates the best and the worst.

This makes rating scale labeling crucial to remove ambiguity. Else, prospects and customers may choose an incorrect rating which can further affect your data accuracy. So, it is always recommended to add labels to clarify which rating to choose for the highest and lowest ratings

Capture Unique Details at Scale and Make Calcualtive Business Decisions

Maximizing text survey responses can be a tough nut to crack. But with the right approach and meaningful responses that are good for prospects and customers, it becomes easier to do that. 

The more relevant and meaningful a customer finds a text Survey and responses, the more they respond. 

Also, by providing answer choices that are not too personal and ambiguous, it gets easier to drive responses. Consequently, users can expect more accurate responses to make informed business decisions.

To know more about how you can easily design and run Surveys yourself, turn to our experts at care@360smsapp.com or contact us here.