Let’s Clean All the Invalid Numbers Stored in your Database
Keep your data clean right from the moment you collect it.
Contact numbers of prospects and customers are crucial data that you and your teams usually require to carry out various business operations. But you can’t make the best out of the collected phone numbers until they are not correct and valid.
Say you made hefty investments to run an effective SMS campaign with a view of maximizing returns but didn’t get the desired result or returns expected. In all likelihood, the reason could be low SMS deliverability and inaccurate phone numbers.
Often, messages do not get delivered when you send texts to devices that are not capable of receiving SMS, like landline phones. Sending bulk SMS without identifying the phone number type adversely affects the SMS delivery rate. Because there may be chances that you’re trying to send SMS to landline numbers, and messages do not get delivered.
Being familiar with the importance of data hygiene to increase conversions, we help our customers to make the most of their investment in business operations that require phone numbers. We allow our customers to keep their data clean and accurate with real-time verification right at the collection source using Verify the Phone (VTP).
What even is ‘Verify the Phone’ (VTP)?
As the name indicates, Verify the Phone (VTP) is an add-on by 360 SMS that allows you and your teams to verify every phone number in your Salesforce records. More importantly, you can check the type of a phone number if it is a mobile number, landline number, or VoIP number. The best part is VTP works for Classic and lightning-both versions, and you can use it to verify individual or bulk phone numbers for all countries without exception.
How Industries are using Verify the Phone (VTP)
It is a Do-It-Yourself (DIY) process that you can perform with just a few clicks.
Assuming the VTP app is installed on your Salesforce CRM, you can verify phone numbers from any Salesforce record page.
For example:
When the phone number is not verified, the phone status will appear as Not Verified Yet (as shown below), and the Phone type will be blank.
- So to verify a number, click on the Contact tab and select the record for which you want to verify the number.
- Click on the dropdown icon on the top right corner (as shown below) for more options and click Verify the Number.
Once the number is verified, the phone status will change to Valid (as shown below), and you can also check the updated phone number Type.
Why Should You Use Verify the Phone (VTP)
VTP lets you know the type of phone number you’re targeting to reach a customer. Consequently, you can segment lists of mobile, landline, home, and VoIP numbers and target audiences using the most suited channel, i.e., SMS or call. More importantly, you and your team won’t waste effort due to the non-existence of phone numbers that aren’t pre-validated.
Using VTP, you can easily single out inactive or invalid contacts, and you can create a list of valid mobile numbers before sending out texts or running SMS campaigns. This way, you can have a better text delivery rate and anticipate returns more accurately.
VTP helps maintain clean and accurate phone numbers on records that are worth your time. So, teams can spend time chasing real revenue opportunities and drive more conversions. Real-time data verification lets you and your teams be on their toes always to initiate an SMS campaign and perform other text operations using accurate data.
Some Interesting Results
Based on the interviews of clients that use the VTP app, here are some surprising results they witnessed:
Overall marketing returns increase by 30% because of better outreach using the right channel.
Response rate improves by 50% for our clients. Now, they can target valid phone numbers.
SMS campaign returns increase by 40% because of high text deliverability.
So, verifying the phone numbers should be one of the first things on your list before carrying out any operation to pursue real opportunities.
Wrapping Up
Using VTP to verify the phone numbers is a super easy DIY process that doesn’t need technical knowledge or expert assistance. You and your teams can use it on the fly and stay on top of data quality.
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