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Looking Forward to Elevate Customer Relationships? Get 360 SMS

Today, customers’ expectations are much higher than they used to be in the previous century. Therefore, customer engagement is not just a priority but a necessity. In the cases where you seek to increase the bond with the customers and ensure that the customer experience with your brand is even better, 360 SMS is a game changer in this concern. Here are some ways to use the 360 SMS advanced Salesforce SMS features that would help you take your relationship with customers to the next level and create a lasting bond.

Unlock the Power of Salesforce SMS in 360 SMS for Enhanced Customer Relationships

Promising customer relations includes sound communication practices. However, incorporating SMS in Salesforce makes the interaction friendly and streamlined through text messaging. With 360 SMS, integration is smooth, meaning all your SMS and communication can be directly controlled from Salesforce, making it easier to manage everything from one platform.

1. Avoid One-Size-Fits-All Salesforce SMS Messaging

In generic communication, messages generally lose their exclusivity, which means customers may even feel messages are irrelevant. If your messages are not targeted, it gives the customers an impression that you are not concerned with them, and the messages become insignificant, affecting customer relations.

This is why it is advisable to maintain personalized and established communication with the customers. Personalized messages that target personal liking, last communication, or interests help customers feel important. This kind of approach would add more value to the response rates and the audience’s engagement and connection. All the customers are different; if you try to address their concerns or situations, they will remain loyal to your brand. 

360 SMS readily enables this level of segmentation through a ‘Merge Fields’ tool. This allows the implementer of 360 SMS to include other personal details in the message, ensuring everybody who receives it gets a message that is relevant to them. This capability guarantees that every SMS from Salesforce is delivered with consideration of the recipient and improves your ability to communicate with your customers and build long-term loyalty with them.

2. Capture and Respect your Customer’s Opinions

Managing customers involves understanding your customer and developing the necessary communication and processes to respond to the customer. 

Do you know that 73% of customers globally expect firms to understand their specific requirements and expectations?

Much of traditional communication fails to consider end-consumer opinions, compromising the building of meaningful, lasting partnerships.

The ability to capture feedback and respond to it appropriately remains vital to enhancing customer relationships. By going out of your way to solicit and address customer opinions, you show that you care about the customers and are interested in improving their experience. This approach enables you to find the gaps that you need to close, prevent any deteriorating issues from escalating, and offer what the customers expect.

360 SMS provides no-code survey capabilities that make it easy to collect valuable feedback by sending SMS from Salesforce. Integrate these surveys into your SMS campaigns to ask about recent interactions or gather opinions on new products and services. By analyzing this feedback, you can refine your strategies, resolve concerns, and show customers that their voices matter. This proactive approach boosts satisfaction and fosters stronger, more meaningful relationships with your audience.

3. Don’t Let Your Brand Slip from Customers’ Minds

When interactions are irregular, prospects are likely to forget your brand. Lack of proper communication may result in poor interaction, poor contact, or even no contact, which may be fatal to customer relations.

Customers need to be constantly reminded of the brand and be made to feel that the business values their patronage. This is why building a schedule of frequent and meaningful communication is important to make your customers feel as valued as you do. It shows your concern with them and their experience while keeping your brand fresh in their everyday lives.

The 360 SMS automation facilities help manage these aspects effectively. Its drip campaign allows for the automation of a series of SMS in Salesforce through multiple channels, such as SMS, email, and social media. Whether a reminder of an appointment, a word of appreciation after purchase, or a follow-up based on recent communication, 360 SMS ensures that your messages are timely.

4. Be Available for Customer When They Need You

When prospects and customers feel ignored or they don’t hear from a brand for a long time, it can lead to customer annoyance and hamper a brand’s reputation. Also, prospects are more likely to switch to some other brand.

To avoid these pitfalls, consistent and responsive communication is essential. This is where chatbots become crucial. They provide immediate, reliable support and ensure that no customer query is left unanswered. By engaging customers promptly, chatbots help maintain a positive brand perception and foster stronger relationships.

360 SMS takes chatbot functionality to the next level with its no-code feature. This means you can implement chatbots without much programming knowledge since the platform is easy to use. These chatbots can operate across several platforms, provide real-time responses, answer common questions, and lead customers through different procedures. Overall, 360 SMS helps you improve customer support and guarantee that customers get the required attention from your company, strengthening their bond with your brand.

5. Prioritize Fast Responses to Strengthen Customer Relationships

If customer inquiries remain unaddressed for a long time, they feel frustrated with the company and, in turn, feel neglected. Long response times can be problematic for customer satisfaction and trust and may push clients to seek other rivals that are quicker to act. 

Timely replies are critical for sustaining good relations with a client. Fast responses assure customers they are important and their worries matter, making them feel valued. Such a strategy is beneficial in developing trust between customers and the organization, boosting satisfaction levels and thus increasing loyalty.

360 SMS has features that help make response handling effective during communication. One of them is the option to highlight the unread messages with different colors depending on the time that has passed since the messages were received. This visual prioritization is particularly beneficial in ensuring that no customer SMS in Salesforce is left unresponsive, as your team pinpoints the messages that have not been replied to for some time. The faster response provided using 360 SMS can significantly improve customer relationships’ quality and longevity.

Conclusion

Elevating customer relationships requires a strategic approach to communication, and 360 SMS offers the tools and features to make this possible. By incorporating SMS from Salesforce into your strategy, you can respond faster, personalize interactions, mark your round-the-clock availability, and more to elevate your customer experiences and relationships. Therefore, you can enjoy a loyal brand following and more repeat business in the long term on account of improved relationships.

Ready to improve your customer relationships? Drop us a line at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.