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Salesforce SMS Marketing & Drip Campaigns for Lead Conversion

Nowadays, digital marketers pay special attention to speed, personalization, and automation as much as they can. As most people use texts many times a day, SMS marketing is now an easy and swift strategy to connect with prospects and customers. Because every contact with prospects is valuable, Salesforce users can boost Salesforce SMS Marketing communication by combining SMS with automation.

Due to this, SMS drip strategies are popular among marketers, and having effective tools can help them obtain great outcomes. Let’s explore how Salesforce drip campaign strategies, especially using 360 SMS, can turn potential leads into loyal customers.

What is Salesforce SMS Marketing?

Salesforce SMS Marketing refers to the use of SMS as a communication channel directly within the Salesforce platform to reach leads, prospects, or customers. Users can send single or bulk messages from Salesforce for different purposes, whether it is reminders, updates, educational content, or any other.

While Salesforce natively offers limited texting capabilities, most businesses use third-party solutions like 360 SMS or Salesforce Marketing Cloud SMS to execute advanced strategies like marketing automation in CRM, personalization, and drip campaigns. Therefore, it is now possible to use text messages for lead nurturing, polling, sending important news, and other similar activities.

Enhancing Salesforce SMS Marketing with 360 SMS

With 360 SMS, companies can use relevant and personalized messages for advertising. No-code surveys enable collecting people’s views and opinions to help make their campaigns relevant to what audiences want. No-code marketing automation in CRM makes it easier for marketers to contact customers when necessary, since they do not need help from programmers.

Merge fields make it possible to change the information to someone’s name or address, and also mention the product being offered. Using them, you can increase the effectiveness of your marketing.

This also helps you uplift your marketing results.

And when it comes to boosting marketing efforts, 360 SMS drip campaigns are there to accommodate next-level marketing.

Drip Campaign in Salesforce: Where 360 SMS Shines

A drip campaign in Salesforce is a series of pre-scheduled messages sent over time based on user behavior, specific dates, or CRM triggers. At first, drip campaigns were common in email marketing, but now they also extend to SMS and various channels.

At this stage, 360 SMS makes a big difference.

The Power of Multi-Channel Drip Campaigns with 360 SMS

360 SMS allows you to create highly personalized Salesforce drip campaign workflows across SMS, WhatsApp, email, and more—all within a single campaign. Users can

• Connect with prospects and customers over multiple channels in a single campaign.
• Target users through their preferred communication medium.
• Schedule campaigns based on CRM field updates, user activity, or specific dates.

Unlike typical drip campaigns limited to one channel, 360 SMS empowers you to design truly connected experiences that increase the chances of lead engagement and conversion.

Precision Scheduling for Higher Engagement

360 SMS gives you granular control over when messages are sent. Campaigns can be triggered immediately or at a specified date and time. More importantly, you can:

• Offset message delivery by days, hours, or minutes.
• Choose whether messages are triggered BEFORE or AFTER a certain action.
• Schedule at specific times of day to increase open rates.

This level of flexibility helps tailor your drip campaign in Salesforce to fit buyer behavior and time zones, increasing the likelihood of timely engagement.

Automation That Reacts in Real-Time

Not all leads follow the same journey. 360 SMS allows your campaigns to be smart and reactive:

• If a lead replies, you can stop the current drip.
• Or abort the existing sequence and trigger a new one.
• Trigger surveys or iText interactions mid-campaign.

This ensures that once a user is engaged, your campaign adapts rather than annoys—a big win for lead nurturing.

Transparent Campaign Visibility

Running a Salesforce drip campaign becomes much easier when you can monitor it. 360 SMS provides a visual UI that shows:

• Who your campaign audience is
• What stage each contact is currently at
• Where drop-offs or holds have occurred

This clarity lets your marketing and sales teams quickly identify where to optimize or re-engage.

What’s More for Impactful Marketing

Salesforce Marketing Cloud SMS is a robust solution for enterprise-grade marketing. It offers rich capabilities for SMS segmentation, personalization, and automation. However, it often requires a significant technical setup and budget.

In contrast, 360 SMS offers a native Salesforce solution that’s easier to configure, ideal for businesses of all sizes, and especially powerful for teams already using Salesforce Sales or Service Cloud. You get rapid time-to-value, deep Salesforce integration, and low-code or no-code campaign configuration.

That said, teams using Salesforce Marketing Cloud can still benefit from integrated SMS features for more enterprise-wide campaigns, especially when SMS needs to align with email, ads, or web content.

Still Wondering About Salesforce SMS Drip Campaigns?

Let’s clear up a few common questions that often come up when teams explore SMS drip campaigns within Salesforce.

Can I run SMS drip campaigns using Salesforce?
Absolutely. With 360 SMS, you can create and manage multi-channel SMS drip campaigns natively in Salesforce using a simple, no-code interface. This enables marketing and sales teams to schedule, trigger, and personalize campaign flows without developer support.

How does SMS integration work with Salesforce Marketing Cloud?
Salesforce Marketing Cloud SMS connects with Journey Builder to send messages as part of broader cross-channel campaigns.

What are the benefits of SMS marketing in Salesforce?
It enables instant communication, improves lead engagement with higher open rates, and supports real-time personalization for better conversion and nurturing.

Final Thoughts

If you’re serious about converting more leads, it’s time to rethink how you use messaging. With 360 SMS, your Salesforce drip campaign strategy isn’t just automated—it’s intelligent, responsive, and built for conversion. And whether you’re scaling outreach or building trust one message at a time, SMS can be your most powerful tool.

Tap into the immediacy of SMS and the structure of drip campaigns to elevate your marketing efforts—and see the conversions follow using 360 SMS.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.