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Let’s Connect the Dots to Make Salesforce Messaging More Effective

Nothing is too trivial to ignore when it comes to text communication.

If you think that small gaps in text messaging don’t make any difference in the final outcomes, you are highly mistaken. 

Every aspect needs keen attention to enhance the worth of Salesforce text messages. So it won’t be prudent to overlook any such aspects.

Filling out minor gaps in Salesforce texting can make a major impact on Salesforce SMS messaging results.

But not all firms understand this. That’s why, many times, messaging goes haywire due to a lack of attention and necessary actions required to increase the effectiveness when you send SMS from Salesforce.

Today, in this blog, we are focused on improving the efficacy of Salesforce SMS by connecting the dots with the help of 360 SMS advanced features.

Minimizing Gaps to Improve Salesforce SMS Messaging

Tackling Inconsistent Follow-Ups

Sales are difficult, and without follow-ups, it’s almost impossible. Before saying a YES, a No comes from around 60% of customers. So, consistent followups are crucial.

One of the weak points most companies experience is an irregular follow-up process. With the contact information of thousands of leads and customers, there is a high chance that messages may get lost in the cracks. This is an area where 360 SMS comes in handy because it lets you automate all the follow-up messages that you may need to send. Using 360 SMS, it is possible to create follow-up sequences to sustain communication since there is no need to lose any leads.

For example, when a potential buyer comes through and shows interest in the product that your company deals in, they are then followed up with a sequence of messages that may contain more information, upcoming demos or calls, or follow-ups at personalized intervals. This regular follow-up is helpful in keeping the leads engaged and passing them through the sales funnel faster.

Boosting Customer Engagement

It is true that one major issue that organizations experience is customer engagement. 360 SMS aids you in overcoming this by allowing perfectly-timed messages. You can send your messages at the best times when there are high chances of getting viewed.

If you use segmentation features, it is easier to send proper and relevant messages to customers. Hence, there’s a high chance of them responding. If it is announcing a new product, a sale, a change in business, or anything else, 360 SMS makes sure that your messages are on time and create the right level of engagement with the customer.

Overcoming Low Response Rates

It becomes very irritating for some to have poor response rates, but 360 SMS has come up with a solution. This means that you can create surveys without coding, and depending on the information you receive, you can create and send pertinent SMS from Salesforce. Thus, audiences are more likely to notice your texts.

Moreover, it means that in 360 SMS, it is possible to personalize each message to the recipient depending on his preferences and the history of interactions with him, which in turn increases the conversion of the received messages.

Moreover, features such as follow-ups and reminders will keep the prospect engaged and will not let anyone slip through the cracks; staying on top of responses will ensure a significantly higher engagement rate. Furthermore, 360 SMS supports multi-channel targeting, allowing you to reach your audience through various platforms such as SMS, WhatsApp, and social media, ensuring your message gets noticed wherever your audience is most active.

Managing Message Overload

Constantly sending similar messages without variety can bore recipients, leading to disengagement and lower response rates. With 360 SMS, you can manage message overload effectively by leveraging AI-powered tools to create compelling and creative SMS templates that keep your communications fresh and engaging. The platform allows you to diversify your messaging strategies, ensuring your recipients remain interested and responsive. 

Furthermore, 360 SMS has features for segmenting your audience and sending messages at the right time to prevent flooding the recipients with numerous messages. You can also schedule and manage the regularity of messages so that connecting with your audience is timely and not annoying. Using these features, you ensure that the audience remains engaged and does not get bored and stop reading your messages.

Ensuring Compliance and Regulatory Adherence

Compliance and regulations are major aspects that need immediate attention to make texting more rewarding. These regulations can be quite different depending on the country, making them difficult to manage. Another advantage of 360 SMS is that you are able to work within the confines of the law as far as regulations are concerned.

The platform allows you to manage existing rules and regulations by opting in and opting out audiences in a selective manner based on their preferences. Also, you can add custom fields to manage new regulations hands down. 

Simplifying Salesforce SMS messaging Integration 

The best part of having 360 SMS by your side for messaging is that it’s completely built on Salesforce. Therefore, you never have to worry about the performance while working.

As native apps give a look and feel similar to Salesforce, you don’t have to scratch your head while using 360 SMS. The use adoption is extremely high. Thus, you do not need aggressive training to use the app. Using its intuitive UI, you can start using and harnessing the benefits of advanced messaging in no time.  

Scaling Your Salesforce SMS Messaging Efforts

Lack of scalability brings its own difficulties that affect the performance of your messages when you send SMS from Salesforce. One important factor of this particular tool is its ability to grow with your business. You can send faster replies to campaign audiences faster by segmenting responses with the help of a keyword filter. 

With 360 SMS, you can reach millions in one go using Salesforce reports. Thus, you dont not have to send texts in batches to target a large segment of audience. This scaling feature assists you in enhancing the trade and success of your business without barriers.

Enhancing Customer Experience

Last but not least, the customer experience is central to success. Altogether, 360 SMS empowers you to deliver a high-quality, personalized, and entertaining customer experience.

Be it automated Salesforce SMS or immediate conversations, 360 SMS makes everything possible, making every effort to convey the best impression to your customers. With it, you can address customer queries in real time, pass on crucial information, and, believe it or not, seek feedback, all of which do a lot to improve the experience of any client. When a company has systematically enhanced the customer experience, then there are positive effects of both customer satisfaction and customer retention on business.

Empowering Salesforce SMS Messaging, Eliminating Weak Spots

360 SMS can be considered an effective tool that connects the dots for Salesforce SMS texting. It has been developed to address typical issues like nonadherence to follow-up, low customer responses, and compliance concerns in the timely delivery of significant and relevant text messages. Regardless of whether your communication objectives are increasing response rates, dealing with message overload, or improving customer satisfaction levels, 360 SMS has the tools and benefits to support. So, take the next step and find out how your organization can benefit from using 360 SMS for Salesforce today! Reach out to our experts at care@360smsapp.com or click here to contact us.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.