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How to Stay Consistent with Sender Identity while Using Salesforce Text Messaging

In today’s scenario, almost every business understands the importance of texting and the value it can add to a business. 

That is why you can see that everyone around you is more inclined to text to connect with prospects and customers than other channels.

According to Business Wire, 58% of customers admitted that texts are the best method to connect with them quickly.

But do you think texting generates the same kind of results for all who are texting to their customers and audiences?

Of course not. 

What approach users follow before they send out text from Salesforce can make a huge difference in the final outcome or the campaign returns.

Therefore, every trivial move you make concerning Salesforce text messaging matters.

One such move is the use of consistent sender identity while messaging.

Today, in this blog, we will discuss how consistency with the sender identity helps businesses maximize the impact of your Salesforce texting. We will also discuss what capability can help you be consistent with your sender number while sending out text messages.

Importance of Consistent Sender Identity for Salesforce Text Messaging

Brand Recall

Consistency in your sender identity, such as using your company name or a recognized brand alias, helps reinforce your brand in the minds of your customers. Hence, always use a consistent sender identity whenever you send any text message in Salesforce. When recipients consistently see messages from a familiar sender, it aids in brand recall. This is particularly valuable for businesses aiming to establish a strong brand presence.

Customer Trust

People usually tend to avoid those numbers that are unrecognizable or seem suspicious to them. Therefore, trust-building is important if you are looking forward to driving text responses from your customers. A lack of trust compels them to delete or avoid responding to such messages.

According to Trucaller, 65% of Americans said they would delete incoming text messages from an unknown number.

Using a consistent sender identity builds trust with your audience. Customers are more likely to engage with and respond to messages from a sender they recognize and trust. This trust is invaluable in establishing long-term, loyal customer relationships.

Improved Customer Responses

When using multiple numbers in your firm to reach out to your prospects and customers, 

if you don’t pay heed to the number you use to send out each text message in Salesforce, the chances are high that messages will go out from different numbers to the same customer. Now, imagine how difficult it would be for your prospects and customers to identify your brand. 

In this situation, they will probably prefer to avoid responding to such messages as being suspicious about them or because of unrecognized sender identity. 

Messages from a consistent sender identity often result in higher response rates. Customers are likelier to open and engage with messages when they know the sender. This can lead to increased lead generation, sales conversions, and overall better engagement with your audience.

Personalization and Relevance

Messages seem irrelevant to customers until they find a connection or relevance. So, try to build relevancy while sending any text message in Salesforce. Customers should be aware of who has sent them messages when they receive them. This helps to build relevancy. 

When customers know the source of a message, they are more likely to view the content as relevant and personalized to their needs, the reason being they know the sender and have interacted once. 

Reduced Opt-Out Rates

One scenario for increased opt-outs from customers is when they get frustrated. When people receive messages from unknown numbers or unrecognizable sender identities, they are least interested in opening them, even if messages are relevant. 

Customers are less likely to opt-out or unsubscribe from messages from a recognized and trusted sender. Maintaining a consistent sender identity while sending text from Salesforce can minimize opt-out rates, ensuring you can continue engaging with your audience effectively.

Professionalism and Credibility

Frequent use of new sender identities for Salesforce text messaging hampers a brand’s impression. People fail to establish a connection between a sender identity and a brand. A consistent sender identity conveys professionalism and credibility. It shows you have a well-established and legitimate presence, particularly important in industries where trust and reputation are vital.

Now that you are familiar with the benefits of using a consistent sender identity when sending text from Salesforce, you will surely love to find out how to achieve these benefits for your business, too. So, let’s talk about how you can be consistent with the phone number you use for contacting your prospects and customers. 

How to Stay Consistent with the Sender Number

There is no rocket science to stay consistent with the sender number when using text messages in Salesforce.  

All you need to do is choose the right Salesforce texting solution that allows you to choose the same number consistently while contacting a specific prospect or customer. 

Even 360 SMS allows you to do that. The same capability is dubbed as ‘Sticky Sender’ in 360 SMS.

As the name suggests, it allows you to stick to a particular sender number when texting to a specific customer. 

And the best part is you can use this capability even when you are sending text messages in Salesforce in bulk. 

This capability automatically lets you pick the last used number when messaging a specific prospect or customer. No manual efforts are required.

Even if you want to configure a different parameter to pick the number for messaging, you can easily do that based on geography, language, skill, etc. This way, you can even set to auto-pick a local number while messaging in different countries and increase customer responses. 

In addition, you can tap into localized communication using this capability. You can configure parameters for the Sticky Sender to use a local number containing county, area, or state code while texting customers in different countries.

Improve Responses Using Consistent Numbers for Salesforce Text Messaging

Being consistent with the phone number while performing Salesforce text messaging is a productive approach that can help you in several ways. Whether it is about instilling trust in your customers or driving their responses, this approach can greatly help you. The best part is that this capability is easy to acquire and also helps you reduce your manual efforts to a great degree. In addition, consistent sender identity also helps you with improving brand recall and recognition. So what are you waiting for? Turn to our experts at care@360smsapp.com or click here to contact us and get this capability to improve your Salesforce texting and see your texting and campaign results soaring. 

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.