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Top Benefits of Using a Salesforce SMS AppExchange App for Your Business

Undoubtedly, business success depends on communication effectiveness to a great degree. The integration of SMS into your customer interaction strategy can greatly boost engagement on account of customers looking forward to real-time, convenient ways to communicate. If you are a Salesforce user, you may be wondering, Does Salesforce have SMS messaging?

The answer is Yes, Salesforce provides built-in SMS capabilities through the Salesforce SMS integration, but for more powerful, customizable features, many businesses turn to Salesforce SMS AppExchange apps like 360 SMS.

Does Salesforce have SMS Messaging?

Though SMS capabilities are not available in Salesforce by default, apps like 360 SMS on AppExchange can help. Salesforce SMS integration using 360 SMS can help with this concern by offering advanced messaging capabilities. 

These solutions allow companies to integrate an SMS gateway and enable the sending and receiving of texts directly in Salesforce.  This smooth integration contributes to the improvement of communication management and client engagement because customer interactions are centralized.

Why Should You Consider a Salesforce SMS AppExchange App for Your Business

Pre-Built Integration with Salesforce

This means that using a Salesforce AppExchange app, such as 360 SMS, presents one of the biggest benefits in the fact that such applications are designed to be fully integrated with Salesforce.

These apps are built to integrate into the Salesforce environment, where they help the business to leverage data captured in records within Salesforce. This integration saves one from the hassle of complex and time-consuming integrations.

Managed vs. Unmanaged Packages

There are two types of AppExchange applications: managed and unmanaged packages, although each has its advantages.

There is a noticeable difference between managed and unmanaged packages. In managed packages, the developers or vendors retain control, while in unmanaged ones, the organization using it has complete control over it.

Assumingly, managed packages include full support, security, and updates applied automatically, and you can have access to the application’s code. These packages are perfect for businesses that need an ‘out of the box’ solution that must be set up and may require continuous updates with technical assistance offered.

Unmanaged packages are typically more flexible and allow for customization at a deeper level. Businesses can modify the app to suit their specific needs, making it a good choice for those who require highly customized solutions but are willing to invest in more development.

For instance, when using Salesforce SMS integration, the choice between the managed and unmanaged packages entails the degree of modification required. Also, it depends on the willingness to rely on the app provider for updates or to get complete control over the app. 

Comprehensive Support and Resources

Many Salesforce AppExchange apps offer comprehensive support and useful information to guide the client, including manuals, instructions, and support personnel.

In the case of managed packages, companies usually receive exceptional support resources that ensure that problems will be resolved. This helps to slow down time and ensure that your SMS operations are always running as planned. 360 SMS is also known for its exceptional free support. 

Scalability and Flexibility

AppExchange apps are created to expand as your enterprise evolves. When it comes down to the aspect of flexible operation, where you might be expanding on services or might require changing functionality, 360 SMS is the perfect choice as it propels your business growth by offering flexible Salesforce SMS pricing plans.

For instance, when using Salesforce SMS gateway integration, there is the option to subscribe to a basic package that will allow one to start using this kind of service and then subscribe to a more comprehensive package once the volume of messages and customers grows.

Easier Deployment and Updates

An aspect that will always be given priority by AppExchange apps is the ease of deployment. AppExchange apps are highly evaluated based on compatibility, eliminating possible technical or instance setup problems. Managed apps come with auto-updates.

Thus, you don’t have to check for new features/bug fixes/security updates yourself in your app. This is one of the big advantages for firms willing to have the latest technical solutions without updating them themselves.

Security and Compliance

When choosing an app from the Salesforce AppExchange, businesses can rest assured that the app has undergone rigorous security checks. Undoubtedly, the AppExchange security review is commendable. This includes compliance with Salesforce’s security policies, which ensures that sensitive customer data is handled securely.

SMS apps like 360 SMS comply with industry standards for privacy and data protection. This helps businesses stay in line with regulations such as GDPR, TCPA, and others. This ensures they meet legal and compliance requirements for customer communications effectively. 

Rich Customization Options

With managed packages, the functionality offered is relatively larger than an unmanaged package. However, unmanaged packages allow for greater amounts of customization. For organizations, unmanaged packages allow them to be more flexible concerning the configuration of the application and its compatibility with the organization’s needs.

For example, if you need to incorporate custom fields or integrate the SMS app with other internal systems, an unmanaged package might be the ideal choice.

Access to Pre-Built Features and Best Practices

Most of the available AppExchange apps, such as 360 SMS, have their incorporated features that automatically integrate with best practices. Such applications are developed using industry norms coupled with professional advice, so the business does not have to start from scratch.

For instance, with the 360 SMS Salesforce SMS gateway, there are enhanced options such as auto sending, reporting, compliance, and others that businesses can benefit from, but which they do not have to develop.

Addressing Some Questions about Salesforce SMS AppExchange Apps

Is the SMS gateway free?

Most SMS gateways, including those available on Salesforce’s AppExchange, are not free. Apps like 360 SMS offer a much more flexible and cost-savvy app based on your business needs.

What is the best SMS app for Salesforce?

The best SMS app for Salesforce would depend on your requirements and needs. However, 360 SMS is unmatched by all as it offers powerful features and quick integration with Salesforce. They range from automatic messaging and compliance, as well as management and performance reporting to multichannel support.

What is an SMPP SMS gateway?

An SMPP stands for Short Message Peer-to-Peer) and can be defined as a protocol for exchanging SMS messages between applications and mobile networks. It enhances the capability of sending large volumes of SMS and is best suited for organizations with large-scale messaging needs.

Conclusion

Integration of messaging in your Salesforce environment will greatly enhance your connections with customers. By choosing a Salesforce SMS app on the AppExchange, such as 360 SMS, you can easily boost your marketing efforts. Plus, you can improve your customer support, meet compliance requirements, and enjoy the latest upgrades without any hassle. No matter Salesforce SMS pricing, when it comes to the Salesforce SMS gateway, businesses are focused on advanced capabilities to meet their communication goals effectively and efficiently. Ready to enhance your business communication? Implement 360 SMS in Salesforce for a game-changing experience.

Siddharth Sehgal

CEO

Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.