About The Company
UNICEF Mexico is a leading global humanitarian organization working in over 190 countries to protect children’s rights and improve their lives. UNICEF Mexico works to improve child health, nutrition, education, and protection worldwide, while mobilizing support to respond swiftly to emergencies and long-term humanitarian needs.
Industry
Non-Profit Organization
Challenges
Before adopting WhatsApp via the 360 SMS App, UNICEF Mexico relied on fragmented communication platforms and email-based outreach for donor and supporter engagement. Managing high-volume campaigns across multiple tools made operations complex, slowed response times, and limited real-time visibility—especially during time-sensitive fundraising and emergency appeals.
Process
With the implementation of 360 SMS, UNICEF Mexico streamlined and scaled its WhatsApp communication strategy directly within Salesforce:
- Compliant, template-based WhatsApp campaigns for fundraising and engagement
- Centralized campaign execution within Salesforce and Marketing Cloud
- Automated donor journeys with real-time response tracking
- Scalable outreach for high-volume campaigns and emergency appeals
Result
After implementing 360 SMS, UNICEF Mexico achieved measurable improvements:
Improved operational efficiency through centralized WhatsApp messaging
Faster response visibility with real-time donor replies in Salesforce
More reliable and compliant high-volume campaign execution
Stronger supporter engagement across fundraising and awareness journeys
About 360 SMS App
360 SMS App is a Salesforce-native messaging solution that enables organizations to run compliant, scalable conversations across SMS, WhatsApp, and more. The app empowers teams to automate messaging, manage bulk campaigns, and track conversations directly within Salesforce—helping mission-driven organizations drive engagement, efficiency, and impact through intelligent, omnichannel communication.
