Boost Customer Engagement with Salesforce SMS Marketing

You’ve sent emails. Posted updates. Maybe even tried chatbots. When it comes to customer hearing back, though, at least silence speaks volumes. Messages go unseen. Replies are rare. And your engagement strategy really begins to become guesswork.

That is why other businesses are reversing the trend and returning to the tried and tested most direct form of communication available, SMS. And not just any texting—Salesforce SMS integration that’s intelligent, fast, and personal. The kind that gets seen, read, and responded to.

Here in this blog, we will dive into why companies are embracing Salesforce SMS marketing in 2025, what is quietly killing customer engagement, and how 360SMS transforms messaging into a two-way interaction that your customers will love to engage with.

Table of Contents

• Why SMS Wins?
• Reasons for low engagement
• 360 SMS for boosting engagement
• Frequently asked questions
• Wrapping up

Why SMS Still Wins in a Multichannel World:

Email inboxes are overflowing. Social platforms are noisy. Apps demand downloads. But SMS? It’s short, sweet, and impossible to ignore.

Here’s why businesses love it:

• Insane open rates. More than 98 percent of SMS messages are opened within minutes.
• It feels personal. SMS swings through the noise and appears nearer to a friend rather than a brand.
• No app fatigue. Your customers don’t have to install anything new.
• It works everywhere. Whether they’re online or offline, everyone reads their texts.

SMS in Salesforce CRM allows teams to connect with leads and customers on the platforms they use the most anyway: their phones, all without switching interfaces or losing track of records.

What’s Holding Engagement Back?

Not all SMS campaigns work. Even with SMS automation in Salesforce, some still fall flat. Why?

• Generic blasts: Nobody responds to something that seems to be sent to 1,000 people.
• Timing fails: At the wrong time, sending the right message? That’s still the wrong message.
• One-way texts: Conversations do not happen when they are not set up as two-way.
• Language barriers: Your customers might speak a different language—literally.

That’s why smart teams aren’t just sending messages. They’re sending smarter ones—with the help of 360 SMS.

How 360 SMS Turns Texting into Engagement

You don’t need to shout louder. You just need to message smarter. Here’s how 360 SMS, built for Salesforce SMS integration, is rewriting the rules of business messaging—quietly fixing the issues that stop customers from engaging.

Multilingual Communication? Solved Instantly.

You text a lead. They respond in Spanish. Now what?

360 SMS uses AI-powered translation technology, where all of the messages received or delivered are automatically translated into the language of the customer’s preference in Salesforce. There is no app switching, no clumsy copy + pasting into Google Translate. A conversation that is smooth, uninterrupted, and local, wherever your customer is.

That’s seamless communication at scale. And that’s how messaging should be in 2025.

Relevance Over Randomness

Mass texting? It might reach people, but it rarely connects. 360 SMS eliminates randomly created drips by providing AI-driven drips. The system will scan contact engagement and the responses in the past and recommend the most applicable subsequent steps automatically. Your follow-ups are timely, thoughtful, and tailored.

It is not simply automation but intelligent engagement that can adjust to every customer experience and allow an increase in responses and a decrease in opt-out rates.

Messages That Don’t Sound Robotic

Most SMS templates sound like… templates. Flat. Predictable. Robotic.
With 360 SMS’s AI-powered rephrase & tone enhancer, you can take any message and make it sound more casual, warm, witty, or professional—depending on your audience. It’s all about matching tone with context, without rewriting every sentence.
This kind of message personalization turns plain messages into conversations—and makes your brand feel more human.

Engaging at Scale with Automation

More leads, more work, more opportunities to screw this up.

That’s where SMS automation in Salesforce shines. You are able to create automated workflows of everything, from welcome texts to payment reminders- automated, personalized, and fully hands-free. It seems personal whether the communication is with one person or a thousand.

It is smarter messaging that grows with your business but not at the cost of personalization.

Visibility into What Works (and What Doesn’t):

You can’t improve what you don’t measure.

360 SMS also provides real-time details and analytics directly into Salesforce-getting real real-time visibility into your delivery rates, response patterns, opt-out, and campaign performance indicators. You’ll know exactly what’s resonating and where to optimize.

Such data-driven visibility can help refine your strategy over and over again, so each message can be smarter than the one before.

Quick FAQs

What is SMS marketing, and how does it work?

It’s using text messages to connect with leads or customers—via promotions, reminders, support, or updates—all through your CRM.

What are the benefits of investing in SMS marketing for my business?

High open rates, better engagement, direct reach, and immediate feedback from customers are a few benefits that users can enjoy.

How much does SMS marketing typically cost?

SMS marketing costs vary based on the volume of messages you send and your SMS provider, but it’s often more cost-effective than other channels due to higher engagement.

How can I track the performance of my SMS marketing campaigns?

If your SMS marketing messages contain URLs, you can easily gauge click-through rate for each URL using 360 SMS. Plus, 360 SMS offers real-time insights to track delivery rates and trends, top-performing templates etc. 

Wrapping Up

When we talk about engagement, it doesn’t come with volume of messages; it comes with quality and relevancy in each communication. With Salesforce SMS integration through 360 SMS, you get the tools to do just that. AI makes it personal, automation makes it scalable, and insights make it improvable.

Whether you’re trying to bring back lost leads or turn prospects into loyalists, SMS from Salesforce CRM can be your most effective channel—if you use it right.

And now, with SMS automation in Salesforce, using it right is easier than ever.

Ready to boost engagement, not just your message count?

Get what all you need and what your customers expect to engage with your brand. 

Contact our experts and let’s talk.

Want to gain more insights into SMS marketing? Read related articles.

https://360smsapp.com/blog/top-salesforce-sms-marketing-platforms/

https://360smsapp.com/blog/salesforce-sms-marketing-360-sms-powering-drip-campaigns/

https://360smsapp.com/blog/rule-salesforce-sms-marketing-trends-in-2024-with-360-sms/