Why you Shouldn’t Use Accented Characters and Brackets in Business SMS Marketers put in their sweat, blood, and tears to minimize business expenses and maximize returns. But sometimes, they can’t get around high SMS bills despite all the planning done to keep campaign text messages short and limit them to…
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Contacting Customers? You should Care about the Carrier Code of Conduct First Sending text messages at an unusual time, like at night, may annoy customers, and text messages may end up in the spam folder. Numerous such practices can lead to violation of texting laws and risk of financial penalties….
Struggling with Low Customer Engagement? Personalize Conversations with CTR Each potential client carries a different taste, preference, requirement, and pain points. This is why a single type of approach doesn’t work for all. Each customer is unique and needs to be treated as an individual, and personalized communication is the…
Segmenting SMS Audiences by Responses for Targeted Follow-Ups One size doesn’t fits all as every customer is different. Each customer has unique tastes, preferences, location, choice of interaction channel, etc. So, it becomes crucial to segment similar customers based on their interests for a personalized customer journey and experience. Segmenting…
Text, Calls, or Images – Who’d Win in This Attention Economy? In this attention economy, it’s the customer’s attention that every business strives for. The use of the right business communication channel is a crucial factor to consider for grabbing the customer’s attention. Every communication channel has its own significance…
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