However, in today’s business environment, customer loyalty is a valuable and scarce resource. Loyal patrons not only bring back business repeatedly but also generate new business by referring your business. Well, how can you best cultivate this type of loyalty? The answer is 360 SMS. In this blog, we will explore how the Salesforce SMS service of 360 SMS can help you redefine the way you build customer loyalty. We’ll explore use cases to build a loyal following for the brand by paying heed to trivial things.
Why Customer Loyalty Matters
Now, before we go a little deeper into what 360 SMS integration with Salesforce has to offer, let us first take a look at why customer loyalty really matters. Research indicates that an additional 5% of customer retention can generate a 25% rise in business profitability.
Loyal customers:
- Spend more over time
- Refer new customers
- Provide valuable feedback
- It can cost less compared to the cost of regaining customers who have stopped patronizing their brands.
With this in mind, let’s learn how 360 SMS can help your business attain the mentioned benefits.
Instant Response & Lucrative Deals: Make Way for Loyal Clients with Salesforce SMS
1. Building Customer Loyalty with Conversation Texting:
Salesforce text messaging is one of the significant ways through which communication takes place, and it is a great way to make your customers interested in your products and feel loyal to a company.
One of the major marketing tenets is ‘the golden rule of consumption ‘, which states that ‘the more you give, the more you are likely to receive.’ When it comes to establishing a loyalty program, the first objective is to enroll the consumer. With 360 SMS, it is easy to work towards reaching out to your regular customers and ask them to participate in the given loyalty program, where they can be offered the best deals in terms of discounts.
How It Works
Conversational texting also known as chat texting, should be used to enhance the sign-ups to the loyalty program campaigns. For instance, inviting guests by either email or a phone call or making deliveries with specially designed invitations embedded with discounts will help establish a perception of exclusivity and the need to take action fast.
Example
<Join the loyalty program and get a free (product) or get your favorite (product) at a 25% additional discount.
Just text (keyword) to 12345 to join>
When the process is made simple and is associated with some kind of reward, the companies optimize the chances of customer participation.
2. Triggered Salesforce SMS Messaging: An Approach to Engage With Immediate Response
This is because immediate responses impact customer relations in a very special manner. With 360 SMS integration with Salesforce, one can send welcome messages the moment clients subscribe to a loyalty program. This tends to reassure customers that they are important to the business and that their responses are noticed.
How It Works
If you get a response from a customer, then you can automate and send subsequent messages automatically. This could include a welcome message confirming that you have subscribed to the service or even an offer you make to the customers.
Example
Welcome to Glass Skin
Thanks for signing up. You have got a free (product)
Click here (URL) to submit your address and get it delivered to your home.
Further communication with the customers after the product has been delivered is important because it helps to engage the customer continually and makes the customer feel valued.
Example
I hope you enjoyed your [product]. Click here [URL] to complete a quick survey about your experience. This will help us serve you better in the future.
Through consistency as a branding strategy, you keep on engaging your customers, and by doing so, you are evidently telling them that they are valued and needed.
3. Respect Customer Choices: An Approach to Better Service
Feedback is another critical view that needs to be collected to improve loyalty programs. 360 SMS Salesforce text messaging is equally useful if one wants to send a complete Survey or a single-question question to capture clients’ feedback. Such information assists you in segmenting your customers by their preferences and modifying or enhancing your products by capturing realistic customer desires.
How It Works
Make it a practice to conduct surveys at regular intervals to learn more about customers’ likes and levels of satisfaction. Use this data to make your existing loyalty program even more attractive.
Example 1
We appreciate your time in answering the questions. Please use the code ‘THANKS25’ to get 25% off on your favorite brand.
Example 2
Hey Nick,
It’s your birthday.
Celebrate with us and avail of a 25% discount on your dinner
Team Delicious
Conclusion:
To stay on top of customers’ minds, it’s essential to get noticed, which you can easily do by engaging with them consistently. A simple offer is potent enough to comprehend users’ attention, and if offers and discounts are embedded in the text, such texts are more likely to get responses in a large volume. Loyalty programs allied to conversational Salesforce text messaging not only capture more reliable customers but attract new customers, owing to the fact that existing clients recommend it to others, too.
Now that you have seen how easy it is to get loyal customers for your business by just paying attention to small things, are you ready to build a loyal brand following for your form with 360 SMS? Reach out to our experts at care@360smsapp.com or click here to contact us.
CEO Siddharth Sehgal is CEO & Salesforce Communication Guru. He helps businesses grow exponentially by putting their Salesforce CRM on steroids with his unique techniques. He is on a mission to help businesses build deeper relationships with their customers.
Siddharth Sehgal
